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Gaining a Better Understanding of Exhibit Booth Audiences Through Data
In the pre-event commotion, it can be easy to overlook an important part of your exhibit planning: pinpointing who you want to attract and how your exhibit will accomplish that. Missing that important step, however, can result in an exhibit that falls flat.
Want to ensure you achieve your exhibit objectives and deliver true value back to your business?
Then you need to know your audience. Audiences, after all, are not a monolith. One size fits all is for mittens, not messaging.
Think about how you consume products or services. Are your needs, habits, and motivations the same as your neighbor's? Your coworker's? Your uncle's?
Every exhibitor can benefit from gaining a deeper understanding of their desired audience. You can do this through audience segmentation and persona development. While this may sound daunting, it does not have to be. And the good news is, you already have access to all the data and information you will need to get started.
To learn more, download the Freeman guide to audience segmentation and persona development for exhibitors. You will learn:
• What audience segmentation is and how it can grow your audience
• How to segment your own audience for more meaningful outreach
• How to apply your audience data to your event planning for greater success
Freeman is the world's leading brand experience company, with over 90 years delivering immersive live experiences.
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