WHAT'S HAPPENING NOW:
SUBSCRIBE TO MAGAZINE
Topics Magazine Find It EXHIBITORLIVE eTrak FastTrak CTSM Certification Awards News Advertise
News
EXHIBITORLIVE
News
Sponsored
Content
Associations/
Press
Awards
Company
News
International
New
Products
People
Shows
& Events
Venues
& Destinations
EXHIBITOR
News
trending
submit your news
email newsletter
Associations/Press
CEIR Releases New Industry Insights Report
5/9/2019
The Center for Exhibition Industry Research (CEIR) announces a new report from the Industry Insights Series, How Exhibitors Can Improve Lead Quality and Sales Conversion. This report was written by Jefferson Davis, President of Competitive Edge, a seasoned consultant in the business-to-business (B2B) exhibition industry with 30 years of experience.

This latest Industry Insights report is a valuable primer for exhibitors looking to implement or compare their approach to best practices at every phase of the process, from the outset of defining lead goals to ensuring effective lead follow-up that helps maximize sales conversions.

How Exhibitors Can Improve Lead Quality and Sales Conversion demonstrates to readers how the end goal for exhibiting ties back to sales. As Davis writes, “If exhibiting ROI is the name of the game, lead management is an exhibitor’s playbook.”

“Jefferson does a great job providing a no-nonsense overview of best practices,” said CEIR CEO Cathy Breden, CMP, CAE. “It is short, but filled with important advice. There are a number of helpful tips and tricks to help exhibitors maximize sales lead generation and conversion results.”

This six-page report covers content relating to:
  • The importance of leads and their role as mechanisms to shift internal perception of an exhibit program as an “expense” to an “investment”;
  • Defining what is and is not a lead;
  • How to improve lead quality;
  • The best methods to capture leads;
  • The Exhibit Interaction Capacity Formula, a tool to help set realistic lead goals;
  • How to monitor lead capture to assure goals are met; and
  • Tips on how to get representatives, dealers and distributors to follow up, and report progress and conversion.
Click here to download the full report: http://iaee.informz.net/z/cjUucD9taT04NTIzMDA5JnA9MSZ1PTEwODI1OTgzNjYmbGk9NjU2NDQwNTY/index.html. IAEE members and CEIR subscribers may access the CEIR library and various reports at no cost.


About CEIR
The Center for Exhibition Industry Research (CEIR) serves to advance the growth, awareness and value of exhibitions and other face-to-face marketing events by producing and delivering knowledge-based research tools that enable stakeholder organizations to enhance their ability to meet current and emerging customer needs, improve their business performance and strengthen their competitive position. For additional information, visit www.ceir.org.


Contact:
info@ceir.org






FIND IT - MARKETPLACE
Exhibit Producers
Think 360
Exhibit Program Management
Impact XM
Designers
Studio1011 Inc.
Rental
CenterPoint
>> More Products



Join the EXHIBITOR Community Search the Site
TOPICS
Measurement & Budgeting
Planning & Execution
Marketing & Promotion
Events & Venues
Personal & Career
Exhibits & Experiences
International Exhibiting
Resources for Rookies
Research & Resources
MAGAZINE
Subscribe Today!
Renew Subscription
Update Address
Newsletters
Advertise
FIND IT
Exhibit & Display Producers
Products & Services
Supplier to Supplier
All Companies
Compare
Jobs
Get Listed
EXHIBITORLIVE
Sessions
Certification
Exhibit Hall
Exhibit at the Show
Registration
ETRAK
Sessions
Certification
F.A.Q.
Registration
FASTTRAK
Locations
Certification
Registration
CERTIFICATION
The Program
Steps to Certification
Faculty and Staff
Enroll in CTSM
Submit Quiz Answers
My CTSM
AWARDS
Sizzle Awards
All-Star Awards
Exhibit Design Awards
Portable/Modular Awards
Corporate Event Awards
NEWS
Associations/Press
Awards
Company News
International
New Products
People
Shows & Events
Venues & Destinations
EXHIBITOR News
© Exhibitor Media Group | The Leader in Trade Show and Corporate Event Marketing Education 310 South Broadway, Suite 101, Rochester, MN 55904 | (507) 289-6556 | Need Help? Ask Scott