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ECEF Pulse Survey: Another Strong Year for Sales, Attendance & Profits
“All areas continue to show growth” is
the central take-away of the 2019 ECEF Pulse survey of exhibition and
convention executives. The survey is conducted annually by Freeman and
Lippman Connects, producer of Exhibition and Convention Executives Forum
A record number of respondents contributed to these benchmark findings:
Two out three consider growing attendance to be extremely/very
challenging. Almost half (45%) are increasing spending on attendance; the
other half (49%) are holding spending levels steady. Consistent with
recent years, 90% expect profitability to grow or remain level, with fewer
than last year expecting growth — 52% in 2018 vs 46% in 2019.
- 56% forecast growth in net square feet of sold exhibit space; 33% expect no change.
- 52% forecast a rise in exhibitors; 38% expect no change.
- 50% forecast growing sponsorship sales, while 37% expect no change.
- 47% expect attendance will rise; although slightly below a majority, it is a slight uptick from the 2018 benchmark (45%). Forty percent expect attendance to stay at current levels.
The 27-page survey is only available to executives attending ECEF, May 29,
at the JW Marriott in Washington, D.C. In addition, the program includes 5
Key Data Points in 5 Minutes: ECEF Pulse 2019 Summary, presented by Sam
Lippman, President, Lippman Connects. Learn more at lippmanconnects.com/ecef.
About Lippman Connects
Lippman Connects produces information-sharing and networking events for
exhibition and convention industry professionals. Each event—Exhibition &
Convention Executives Forum, Attendee Acquisition Roundtable, Exhibit
Sales Roundtable and Large Show Roundtable—provides the opportunity to
network, discuss challenges, and share best practices. Learn more at lippmanconnects.com.
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