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How to Accessorize Your Booth Space for Maximum Impact
We probably don't have to tell you that trade shows are incredibly valuable opportunities for familiarizing people with your brand, and they're great places for networking as well. While there's value in simply being at a show, you'll want to make sure you get the most of your time and the money you spend on the trip. If you're looking to maximize the impact of your booth, here are five easy ways you can add value with accessories.
The worst thing you can possibly do at a show is blend in. You certainly don't want guests wandering past you without even noticing you're there, so it's imperative that you find ways to stand out. Lighted displays are great at getting attention, as they create a warm glow that attracts people to your booth. Showdown Displays offers several high-impact displays that serve this very purpose, including the LitFit Wall and the Radius Glow.
Making your booth feel like an entertainment experience will get people talking and generate buzz for your brand. Invite your guests to play games and compete for prizes, and they'll surely spend more time in your booth and remember you later. The Value Bag Toss is a popular option for competitive play, and the Spin 'N Win Prize Wheel Plus is great for prize giveaways.
Every second a guest spends in your booth is valuable. If you find creative ways to keep people in your booth for longer, they'll be happy to chat with you about your products or services. A great way to do this is to provide charging stations. When outlets are at a premium and mobile devices are everywhere, having a place to charge a device can be a real lifesaver at a show. This extra time in your booth also gives you an opportunity to build rapport, which you can build upon in your follow-up after the show. The ShowGlower Power Tower and ShowGlower Power Station from Showdown Displays are two fantastic options. Both of them light up and include several attachments for charging various devices.
Spending a day walking around a show can be exhausting, and everybody needs a little time to get off their feet. If you provide spaces for people to sit down, you can encourage them to have face-to-face conversations with you in a comfortable environment. Showdown's Bar-Height Director's Chairs are always a popular choice, and for a really creative take on seating that offers plenty of branding space, check out the Boost Ball Chair.
Modular Floor Displays
Floor space is a valuable resource in and of itself, so accessorizing that space is critical to your ROI. Consider moving away from the traditional 6' or 8' tables and tabletop displays - instead, try a modular system that can be rearranged for various spaces and audiences. Start out with a EuroFit Straight Wall as a backdrop for your booth space, and add a few EuroFit accessories like the Cascade Merchandiser, Tagalongs, and lights. EuroFit displays are lightweight and portable, and they feature double-sided dye-sublimated graphic covers, giving you more impact for your spend.
Note: Showdown Displays is a leading trade-only supplier of portable, lightweight signage and displays. Showdown exclusively sells through reseller partners and does not sell direct to end users.
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