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Accor and meetago Announce International Partnership
In the context of IMEX Frankfurt, Accor and meetago® announced a strategic international partnership to strengthen its core meeting and events business. This deeper level of cooperation was officially stamped and sealed on the basis of their already existing successful collaboration. meetago® provides booking and software solutions for the meetings, incentives, conferences and exhibitions industries and is one of the biggest players in Central Europe.
meetago®’s booking technology and services will be offered by Accor, not only in the DACH (Germany-Austria-Switzerland) region, but across Europe and in a few key source markets such as the U.S. and China. With the launch of this partnership, the jointly developed Connectivity Solution will be available to more than 1,600 meeting hotels worldwide. The offer is focused on a comprehensive and attractive portfolio of meeting and conference hotels across all brands.
Promoting international expansion
The Accor and meetago® partnership aims to make booking and managing conferences, events and business meetings faster, more global and more efficient for hotels and event organizers. It will make meeting demand from corporate customers easier and will promote the continued international expansion of the meeting business of both partners.
“Through the strategic partnership with meetago®, we are responding to growing demand from our corporate customers and we will be making our offer available centrally via one platform in the future. We also provide more comprehensive and efficient services with a higher level of digitalization to the conference industry,” said Sabine Toplak, Vice President Sales, Accor Central Europe.
“We are very pleased to be expanding our collaboration with Accor, which will further advance our global growth. We want to use innovative ideas to provide an excellent user experience,” explained Udo Lülsdorf, CEO and founder of meetago®.
Innovative cloud solutions for business events
Based on state-of-the-art cloud technology, meetago®’s innovative online meeting tool guarantees conference planners a secure booking process. The Group also provides individual solutions for event and participant management, from small meetings to large business events.
With more than one million trade visitors per year, meetago® is one of the most visited and used booking platforms in the German and European event markets.
ABOUT THE MEETAGO GROUP
The meetago group develops IT solutions that make hotel partners, buyers and agencies happier and the conference business smarter, worldwide. As the leading provider of MICE procurement and booking solutions, the meetago group is using its meetago®, meeconnect and tagungshotel.com brands to provide innovative solutions to advance the digital transformation of the MICE industry. Hotels, companies, organisations, associations and travel management companies (TMCs) value the meetago group as a reliable technology and service partner in the optimisation and digitalisation of their value chains – but also for professional support for all aspects of the request and booking process. By consistently focusing on the intelligent integration of purchasing, booking and planning processes in the system landscapes of its customers, the meetago group took over the market leadership in German-speaking Europe at an early stage. Since then, the family-owned company has been growing globally: The meetago group is present in the world’s most important conference markets, and its digital system world has long been at home in Asia, the US and South America. www.meetago.com
Accor is a world-leading augmented hospitality group offering unique and meaningful experiences in 4,800 hotels, resorts, and residences across 100 countries. With an unrivalled portfolio of brands from luxury to economy, Accor has been providing hospitality savoir-faire for more than 50 years.
Beyond accommodations, Accor enables new ways to live, work, and play with Food & Beverage, nightlife, wellbeing, and coworking brands. To drive business performance, Accor’s portfolio of business accelerators amplifies hospitality distribution, operations, and experiences. Guests have access to one of the world’s most attractive hotel loyalty programs.
Accor is deeply committed to sustainable value creation, and plays an active role in giving back to planet and community. Planet 21 – Acting Here endeavours to act for “positive hospitality”, while Accor Solidarity, the endowment fund, empowers disadvantaged people through professional training and access to employment.
Accor SA is publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACRFY) in the United States. For more information visit www.accor.com. Or become a fan and follow us on Twitter and Facebook.
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