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Shows & Events
Evening Reception Success for Ashfield Meetings & Events in Chicago
Andrew Moore, UK-based Head of Compliance for Ashfield Meetings & Events (part of UDG Healthcare plc), has described an exclusive evening reception the company hosted in Chicago last night as, “The ideal time and location to highlight our extensive healthcare congress research.”
The Science of Healthcare Congresses is the global healthcare meetings management agency’s latest white paper, and details the experiences and preferences around medical congresses of more than 200 healthcare professionals (HCPs).
Sunday’s evening reception – which took place in Chicago during one of the most prestigious and well-attended congresses for the American Society of Clinical Oncology (ASCO) – was the first time Ashfield’s expert team was on hand to discuss the white paper’s findings. US-based Director of Client Services, Katie Koziol, agreed that it proved to be the perfect occasion.
“We were delighted that so many healthcare company guests joined us to hear about and discuss the Science of Healthcare Congresses last night,” said Katie. “As we’d all attended and experienced ASCO over the previous few days, it was invaluable to be able to truly bring the data to life and share anecdotal stories that correlated to our study’s findings.”
One of the key findings of the white paper indicated that 91% of physicians said that the exhibit hall was an important part of their congress experience, ranking it as the most effective element of a congress for networking.
“I’d say this was certainly in evidence at ASCO,” said Ashfield Meetings & Events’ Head of Exhibits, Matt Foreman, who was part of last night’s expert panel. “It was also really interesting to see the HCPs gravitating towards specific booths that had prioritized interesting design with engagement technologies that focused on scientific content delivery. These were significant HCP preferences according to our data – along with providing access to Medical Science Liaisons – so it was fascinating to witness this successful booth formula first-hand during ASCO.”
The Ashfield team responded to several queries from healthcare company clients and contacts attending the reception, and Andrew Moore sums up the success of the evening.
“Our aim with this event was to have a presence at the heart of one of the most prominent and highly-valued medical congresses, so we could share and examine some genuinely useful HCP insights. Our data kick-started some excellent conversations during the evening, which may well inspire congress strategies in the future to better-meet physicians’ wants and needs.”
About Ashfield Meetings & Events
Ashfield Meetings & Events, part of UDG Healthcare PLC, is a full service global event management company specializing in serving the healthcare sector. We have over 40 years’ experience of delivering meetings and events and over 325 employees located in offices across the UK, mainland Europe, the US and Asia. Although we are an international company with a global reach we deliver a seamless local service. In 2018, we delivered over 2500 events, across 50 countries and managed the attendance of 141,000+ delegates. We deliver certainty and impact. Certainty, in that we deliver exemplary logistics and take care of all the meeting planning detail. Impact, in that we provide audience engagement, creative and production strategies to ensure our clients meet their business objectives and achieve a return on their investment. Find us as at www.ashfieldhealthcare.com/meetingsandevents.
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