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Michelle Montgomery Named Executive Director of EXHIBITOR's Certified Trade Show Marketer Program
EXHIBITOR magazine, the award-winning leader in trade show and corporate event marketing education, is pleased to announce Michelle Montgomery has been named Executive Director of the Certified Trade Show Marketer (CTSM) program, the trade show industry's only university-affiliated professional certification.
Montgomery is from Janesville, WI. Before accepting this position, she served as VP of Business Development – Sales and Marketing at Safetycal in Brooksville, FL. Montgomery is a trade show and marketing professional with more than 20 years of business-to-business experience and is skilled in marketing strategy, communications, technology, and data information systems. She has previously earned a Bachelor of Business Administration - Marketing degree from the University of Wisconsin – Whitewater.
Montgomery discovered the trade show world quite by accident. She was initially offered a job to assist the trade show manager at a Fortune 500 company, and within one year she was running the program. Her previous responsibilities have included developing, directing, and implementing all trade show efforts, including marketing collateral, show selection, exhibit design and focus, pre- and post-show mailing efforts, staffing requirements and training, lead generation, ROI analysis, and travel coordination, and she has managed an average of more than 50 trade shows per year over the last decade.
"To me one of the biggest rewards of trade shows is connecting with others," said Montgomery. "I have a passion for sharing my knowledge of trade show best practices and war stories. So many times, folks that run trade show programs are in a category all by themselves, bouncing from department to department, with management not knowing exactly what they do. I am a strong believer in the CTSM program and have attended several EXHIBITORLIVE conferences, where I have made many important business connections and friends along the way."
In her new role as CTSM Executive Director, Montgomery will also serve as the brand ambassador for the CTSM program and will manage the logistics and technical aspects of day-to-day operations to strategically lead and grow the program into the future while ensuring a quality experience for each participant from start to finish.
"We look forward to the passion and enthusiasm that Michelle will bring to the CTSM program," said Janice Nelson, outgoing CTSM Executive Director, who is retiring this fall. "Michelle will begin her new role this month and will also continue working towards completing the final stages of her CTSM certification."
More than 3,800 trade show professionals are currently enrolled in the CTSM program, and 650 have graduated. Currently 260 graduates are working on earning Bronze, Silver, and Gold certification upgrades, and 18 CTSM graduates have now achieved Diamond Level certification.
The Certified Trade Show Marketer (CTSM) Program, which is the only industry university-affiliated certification program, serves organizations and individuals whose objective is to produce high-performance trade show and event marketing programs with measurable bottom-line results. CTSM education is designed to provide a solid foundation of knowledge, giving those tasked with on-the-job-learning the tools, education, and support needed to excel. For more information, go to www.CTSM.com.
About Exhibitor Media Group
The leader in trade show and corporate event marketing education, Exhibitor Media Group publishes the award-winning EXHIBITOR magazine, a monthly publication featuring best practices in trade show marketing. EXHIBITOR's learning events include: EXHIBITORLIVE, the professional development conference for trade show and corporate event marketers; EXHIBITORFastTrak accelerated learning conferences; and EXHIBITOR eTrak, professional online learning. Exhibitor Media Group is also the founder and sponsor of CTSM (Certified Trade Show Marketer), the industry's only university-affiliated professional certification program. Learn more at www.ExhibitorOnline.com.
EXHIBITOR is a registered trademark, and EXHIBITORLIVE, EXHIBITORFastTrak, and EXHIBITOR eTrak, are trademarks of Exhibitor Publications, Inc. in the USA and other countries. All company and/or product names may be trade names, trademarks and/or registered trademarks of the respective owners with which they are associated.
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