WHAT'S HAPPENING NOW:
SUBSCRIBE TO MAGAZINE
Topics Magazine Find It EXHIBITORLIVE eTrak FastTrak CTSM Certification Awards News Advertise
News
EXHIBITORLIVE
News
Sponsored
Content
Associations/
Press
Awards
Company
News
International
New
Products
People
Shows
& Events
Venues
& Destinations
EXHIBITOR
News
trending
submit your news
email newsletter
Awards
3D Exhibits and Hillís Pet Nutrition Win Top Spot in 2019 B2 Awards
6/13/2019
3D Exhibits and client Hill’s Pet Nutrition won the top prize in the Integrated Trade Show Marketing Program category of the Association of National Advertisers B2 Awards. The team earned this prestigious award for Hill’s Pet Nutrition’s comprehensive promotion of its Hill’s to Home product delivery service at the Veterinary Meeting & Expo 2019 (VMX) show.

Together, 3D Exhibits and Hill’s Pet Nutrition integrated Hill’s to Home messaging across the VMX trade show experience. From pre-show communications to conference keynote to show floor sponsorships to its immersive trade show exhibit, the Hill’s to Home message was omnipresent. In addition to branded collateral and pre-show communications, 3D Exhibits and Hill’s engaged veterinarians with unique elements that spoke to the target audience’s core interests – providing home delivery to pet owners, improving practice revenues, and love of animals. Tactics included:

  • Hill’s Hawaii Getaway Giveaway sweepstakes for attendees who signed up for Hill’s to Home.
  • Sponsorship of the conference opening ceremony. Included drummers drumming on stacks of Hill’s to Home boxes, deliverymen in Hill’s to Home jumpsuits delivering Hill’s to Home boxes—and even a delivery by parachute.
  • Sponsorship of show floor golf-cart transportation service. This cleverly said: Let Hill’s Deliver.
  • Hill’s to Home area inside the exhibit. Couches with Hill’s to Home pillows and overview video facilitated education, conversation, and sign-ups.
  • Quiz Bowl activity. Questions reiterated the customer benefits of Hill’s to Home: the vet sets both the price and the margin.
  • Photo opportunity activity. Photos taken with a puppy or cat on a residential front stoop next to a stack of Hill’s to Home boxes.
Judges considered program results in selecting Hill’s and 3D Exhibits as the Integrated Trade Show Marketing winners. Hill’s exceeded its goals for attendee visits to the booth as well as attendee sign-ups for the Hill’s to Home program. The cohesive trade show marketing program launched a new campaign and created broad awareness with over two million impressions in just a few days.


About 3D Exhibits
Privately held 3D Exhibits is fiercely committed to our clients’ success. We design, fabricate and manage exhibits and events—plus deliver supporting data capture, interactive tools, marketing integration and analytics. Our focus on client service, attention to detail and total program management has propelled our firm to an annual sales volume of $94 million. For more information, visit www.3DExhibits.com.


Contact:
scoupland@3DExhibits.com





More information about 3D Exhibits...





FIND IT - MARKETPLACE
Shipping and Transportation
Transit Air Cargo
Exhibit Producers
Apogee Exhibits and Environments
International
Czarnowski
Exhibit Producers
The Shop @ ShowReady
>> More Products



Join the EXHIBITOR Community Search the Site
TOPICS
Measurement & Budgeting
Planning & Execution
Marketing & Promotion
Events & Venues
Personal & Career
Exhibits & Experiences
International Exhibiting
Resources for Rookies
Research & Resources
MAGAZINE
Subscribe Today!
Renew Subscription
Update Address
Newsletters
Advertise
FIND IT
Exhibit & Display Producers
Products & Services
Supplier to Supplier
All Companies
Compare
Jobs
Get Listed
EXHIBITORLIVE
Sessions
Certification
Exhibit Hall
Exhibit at the Show
Registration
ETRAK
Sessions
Certification
F.A.Q.
Registration
FASTTRAK
Locations
Certification
Registration
CERTIFICATION
The Program
Steps to Certification
Faculty and Staff
Enroll in CTSM
Submit Quiz Answers
My CTSM
AWARDS
Sizzle Awards
All-Star Awards
Exhibit Design Awards
Portable/Modular Awards
Corporate Event Awards
NEWS
Associations/Press
Awards
Company News
International
New Products
People
Shows & Events
Venues & Destinations
EXHIBITOR News
© Exhibitor Media Group | The Leader in Trade Show and Corporate Event Marketing Education 310 South Broadway, Suite 101, Rochester, MN 55904 | (507) 289-6556 | Need Help? Ask Scott