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Trade Show Measurement: Key Metrics for Success
You’ve boarded your flight back home after a successful trade show. The booth is packed into crates and on the way back to the storage facility. An inbox full of e-mails awaits you. Your priority is to get the leads to you collected at the trade show to sales team and start working on the next event.
It’s an all-too-familiar loop for event marketers, and with everything on your plate, it may be challenging to determine where to begin when it comes to analyzing the previous show. Before your booth goes up, your objectives and goals should be defined along with the type of metrics you need to track.
From lead data to web analytics, these are the metrics and formulas you should be familiar with as you evaluate how successful your event was and what areas you want to improve for the future.
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