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Visit Omaha Wins National Tourism Award
Visit Omaha creates ankle high billboards that prove to be more than a fashion statement - they’re also a national tourism award winner for the city’s official tourism authority.
At the national ESTO conference in Austin, TX, held August 17 to August 20, Visit Omaha won a Destiny Award for “Best Printed Collateral Materials.” The winning entry, Meet Your Match, stretched beyond the traditional print ad, and used socks as a canvas to promote Omaha as a convention destination to meeting planners.
Capitalizing on the crazy sock trend, Visit Omaha wanted to capture the attention of meeting planners prior to one of the industry’s largest trade shows; 200 meeting planners with business that would be a good fit in Omaha were targeted. Each meeting planner was mailed a single sock designed with colorful infographics touting Omaha’s attributes. Each sock was attached to a card that read, “Meet Your Match. Bring your sock to the Omaha tradeshow booth to find its match … and meet yours.” The purpose of the mailer was to give planners a reason to stop by the Omaha booth, and more than 800 attendees did just that – a record.
Infographics depicting Omaha's world-renowned zoo, the airport, convention center, hotels, and Omaha's food scene were all used in the sock design, mixed in with words like "Friendly," "Accessible," and "Entertaining."
While Visit Omaha has been a finalist for the ESTO Awards in years past, this is the first time the organization has won an award. Other finalists included Visit Austin and San Luis Obispo County, CA. ESTO is the U.S. Travel Association’s premier annual learning and knowledge-sharing forum for destination marketing professionals.
Visit Omaha, also known as the Omaha Convention & Visitors Bureau, is the official tourism authority for the City of Omaha and Douglas County. Learn more at www.visitomaha.com.
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