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Industry Thought Leader Brian Baker Joins Exhibitus as VP – Creative and Strategy
Exhibitus is pleased to announce that industry veteran and creative thought leader, Brian Baker, has joined the company as Partner and Vice President – Creative & Strategy.
With more than 25 years of experience, first as an exhibit designer, then a creative team leader, Baker has evolved a strategic approach to successful face-to-face marketing. By building partnerships with clients, he leads the development of a brand story that demonstrates value and resonates with customers and prospects. His award-winning work confirms that every aspect of the exhibit environment, from the architectural structure and its components, to messaging and engagement opportunities, must be designed to articulate and amplify that story.
“We are excited to add Brian’s leadership experience and passion for the very best in strategy, design and execution to the Exhibitus team,” said Brad Falberg, President of Exhibitus. “Design has always been at the heart of our strategic philosophy, and Brian’s thought leadership and proven approach are a perfect fit for our goal of taking Exhibitus clients to the next level of turning vision into value.”
In 2017, Baker was named EDPA’s Michael R. Westcott Designer of the Year. This award acknowledges a designer who works diligently to enhance the professional standards of the industry, as well as contributes talents and creativity to industry innovations. Baker teaches a required class at EXHIBITORLIVE on graphics, and continues to work with the EDPA mentor program through both Bemidji State University and Fashion Institute of Technology in New York City. Brian has written and collaborated on articles for many industry publications, including EXHIBITOR magazine, Event Marketer, and Exhibit City News. He is active in EDPA, both as a speaker, and as a Southeast Chapter board member.
Most recently, Baker has been Vice-President at Highmark TechSystems where he led efforts in Strategy, Product Development, Marketing, and Business Development. Brian took a lead role in collaborating with the industry’s creative leaders and designers. During his tenure, he helped launch several new initiatives, including an entirely new brand, “Highmark Outdoor.”
For 17 years, he was the Creative Director at MC2 Atlanta, where he led the creative team with a focus on building targeted, immersive environments and experiences. During his time at MC², Brian and his team developed many award-winning solutions and immensely successful programs.
Brian has worked with many high-profile clients including Coca-Cola, Intel, Best Buy, The Home Depot, FedEx, Anheuser Busch, Philips, Michelin, Volvo, The Weather Channel, State Farm, and The Atlanta Braves. Brian studied design at the world–renowned Center for Creative Studies in Detroit, and received his Bachelor of Arts degree from Purdue University.
Driven by the philosophy “Design Matters,” Exhibitus is an award-winning, full-service exhibit house that offers custom and rental exhibits, innovative engagements and event measurement programs – all designed so global customers can inspire audiences and deliver measurable results.
Headquartered in Atlanta with offices in Chicago and New York, Exhibitus’ clients include AGCO, Cox Business, Georgia Pacific, Kawneer, Lexus, Mimaki, MBX Systems, Sandvik, Toshiba, Unifi, United Therapeutics and Verizon Wireless. Learn more at www.exhibitus.com.
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