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American Rental Association Survey: Event Planners Expect to Increase Rental Activity
Among professional event planners who rented items in the past year, more than half expect to increase reliance on rental in the next year, according to a survey released by the American Rental Association (ARA).
The “Rental Customer Needs Study,” conducted by RSG, an independent research firm for ARA, surveyed a representative sample of professional event planners across the country. Results showed that 95 percent of respondents rented in the last year, and 57 percent of those who rented expect to rent more in the year ahead.
The study found that audio/visual technology, tables, food service items and chairs topped the list of items event planners rented most in the last year. Reasons event planners rented included: they needed items for immediate use (40 percent); their need for the item was infrequent or for a short period (40 percent); and they needed to satisfy a specific customer request (38 percent).
Of the event planners who expect to rent more in the upcoming year, 44 percent will increase rental use due to more events, 29 percent want to reduce acquisition, ongoing ownership, and/or operating costs, and 20 percent plan to increase rental of currently used items.
Satisfaction was high among those surveyed; 99 percent said they are satisfied with their rental experience, with 74 percent saying they are very satisfied. For creating a positive experience, respondents credited the condition of items, a good relationship with the people at the rental store, and efficiencies gained through rental.
When deciding on a rental store to partner with, professional event planners said they consider:
Tony Conant, ARA CEO, said ARA members will apply the research to provide a premier experience for their partners. “Our members strive to help event planners create and design inspiring events that enhance their reputation,” Conant said. “Using the insights gained through the study, our rental community will work to deliver even better rental experiences.”
- Rental and delivery costs
- Availability of on-trend and varied inventory
- Rewards for frequent rentals
- Transaction ease and speed
- Ability to check rental inventory online
- Store hours and pickup times, as well as access to rental staff outside regular store hours
Full survey results are available to ARA members on the ARA website, ararental.org. Nonmembers can download a free white paper at ararental.org. ARA offers a rental store locator at www.RentalHQ.com for association members.
The American Rental Association, Moline, Ill., is an international trade association for owners of equipment and event rental businesses and the manufacturers and suppliers of construction/industrial, general tool and party/event rental equipment. ARA members, which include more than 11,000 rental businesses and more than 1,000 manufacturers and suppliers, are located in every U.S. state, every Canadian province and more than 30 countries worldwide. Founded in 1955, ARA is the source for information, advocacy, education, networking and marketplace opportunities for the equipment and event rental industry throughout the world. www.ARArental.org
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