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Venues & Destinations
Louisiana Children’s Museum Debuts New Branding, Signage and Environmental Graphics by Seattle’s Studio Matthews
As Louisiana Children’s Museum (LCM) nears its City Park debut on
August 31, the much-loved institution announced a new logo and brand, designed by
award-winning Seattle-based Studio Matthews, that will be incorporated throughout its
new home. The brand reflects the Museum’s expanded mission and vision as they
move from the Warehouse District—their home for the past 33 years—to a brand-new
expanded site in City Park New Orleans.
The new logo features children’s illustrations that were created as part of Museum
workshops and programs. The logo is designed to “hold” different illustrations, providing
flexibility for the Museum and the ability to feature new and inventive drawings over
“When we first toured the original museum we visited their creative art workshop for
kids, and were blown away by the incredible art, drawing and sculptures on the walls,”
said Kristine Matthews, Principal at Studio Matthews. “From the Museum team we
learned how important it is for kids’ learning and self-esteem to not just provide them
with opportunities to draw, paint and create, but also to display that work and really
celebrate it. So, it made perfect sense to us to incorporate authentic children’s drawings
in the new brand and throughout the new site. Besides, what could be better than a
drawing that comes out of the mind of a 5-year-old?! We were constantly hanging the
drawings up in our own studio for inspiration. You can’t help but smile when you see
“We’ve been collecting the children’s drawings that are incorporated in the new brand,
and throughout the new Museum, for years,” said Julia Bland, chief executive officer of
LCM. “We wanted the brand to be playful, child-centered and welcoming, to honor
children’s thinking and learning. We’ve worked tirelessly on bringing the new LCM to life
and it’s all because we believe in the potential of our community’s youngest members.”
In addition to the new brand, Studio Matthews has designed the signage and
environmental graphics for the new site. From entry banners to donor recognition to
interpretation that explains the sustainable design of the site, Studio Matthews has
taken every opportunity to feature children’s drawings throughout and to credit the name
and age of the child artist as part of each illustration.
Positioned within the 1300-acre urban park’s lush setting, the new building and
landscape by Mithun Architects was sustainably designed for LEED Silver certification.
The greens and blues featured in the new brand reflect the vibrancy of nature in this
new, flourishing park setting. Inside, interactive and educational exhibits for children and
families will focus on literacy, health and wellness, environmental education, and arts
and culture. It will also feature a literary center, a parent-teacher resource center, Acorn
- a Dickie Brennan & Co. café, and outdoor areas for play, wildlife spotting, and
“We have poured our heart and soul into this project for the past three years and are
thrilled to see it come to life in this beautiful setting. The Museum team is awe-inspiring.
This new site will elevate all they do for the kids and families of New Orleans and far
beyond. We couldn’t be prouder to be part of the team that made it happen.” —Kristine
The new Louisiana Children’s Museum in City Park will open its doors on Saturday,
August 31 at 12:00 p.m.
Learn more about Studio Matthews at www.studiomatthews.com.
Learn more about the Louisiana Children's Museum at www.lcm.org.
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