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How to Capture the Best Leads at Events: The Complete Guide for B2B Marketers
How many times has this happened to you: you spend days exhibiting at a busy trade show, but when you get back to the office you realize that a whole bunch of your leads are unusable.
Bad handwriting. Typos in email addresses. Missing business cards. Long delays before you get your badge scan data back.
With so many potential missteps, it can feel like a huge challenge to just get accurate contact details, let alone collect high-quality lead data to drive your sales conversations forward.
That's why we've written this guide. It's a must-read for B2B marketers who want to empower their events teams to collect the best leads at all their events. Download your copy to learn:
Akkroo has helped hundreds of leading businesses around the world collect more than 8 million leads from trade shows, conferences, congresses and events. We work hard to share best practices, learnings and insights that help our customers collect better quality leads at every event they exhibit at - and now we want to share those insights with you.
- The 3 most important things to remember, to collect the best quality leads from your events
- How common lead capture methods focus on quantity rather than quality of lead data
- And how to choose a lead capture method that works for team, whatever the size of event you go to.
Mike Robinson, Global Director of Marketing Orchestration at Akkroo, an Integrate Company.
Event Lead Capture for B2B Marketers. Akkroo turns real-time conversations into qualified leads and accelerated revenue, by connecting events with your marketing stack.
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