Are events a key part of your marketing strategy? Discover how Carestream use events to drive measurable business results

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Are events a key part of your marketing strategy? Discover how Carestream use events to drive measurable business results

10/17/2019
What percentage of your marketing budget is spent on events? For many businesses, events are the single biggest area of marketing spend - and simultaneously the area with the least visibility into performance.

That was the challenge for Carestream. For Helen Titus, Marketing Director at Carestream, she knew she was investing heavily into events, but had little to show for it:

"Trade shows represent a big part of our marketing budget, so we needed to be able to show return on investment."

The biggest challenge was that Carestream had no way to connect their events with the rest of their marketing tools and processes. So any leads they collected at events sat in a silo, with no way of knowing how many of those leads turned into customers.

Helen knew that connecting events with their other marketing systems would transform their events strategy, and make it easier to measure and report on. What she needed was an event lead management solution - and Akkroo met all her requirements.

Watch this short video interview with Helen and her team to find out how Carestream:

Moved away from old, manual processes to a solution integrated with Salesforce
Sped up data entry times allowing them to collect and qualify leads more quickly
Use Akkroo to understand which events they should return to
And were finally able to measure return on investment from their events.

Akkroo helps leading businesses around the world collect more than 8 million leads from trade shows, conferences, congresses and events. We work hard to share best practices, learnings and insights to help our customers collect better quality leads and accelerate revenue from every event they exhibit at - and now we want to share those insights with you.

Mike Robinson, Global Director of Marketing Orchestration at Akkroo, an Integrate Company.
Event Lead Capture for B2B Marketers. Akkroo turns real-time conversations into qualified leads and accelerated revenue, by connecting events with your marketing stack.

Contact:
Mike.Robinson@Integrate.com