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Cook & Associates Creates Innovative Engagements at DSEI 2019
Leading global exhibition design and management company, Cook & Associates, pulled out all the stops to create six high profile exhibits at the 2019 DSEI show, for clients FLIR, GKN Aerospace, MOOG, Revision Military, Safariland and Ultra Electronics. Representing the 10th consecutive DSEI for the Cook & Associates’ team, this year’s emphasis was on matching innovative technology with new ways of ensuring visitor engagement.
For GKN Aerospace, the focus was on augmented reality, incorporating a model aircraft that provided visitors with an immersive experience. Visitors could interact with the aircraft and set the engine fans spinning on screen. In addition, 3D interactive hotspots provided information sources, creating a highly popular and successful stand attractor throughout the event.
For Ultra Electronics, DSEI 2019 is the prime industry event to promote the organisations’ extensive and complex corporate message that spans air, land and sea expertise. Reflecting a long-standing relationship, Cook & Associates has conceived and executed over 20 eye-catching platforms for Ultra Electronics. With the innovative incorporation of interactive product displays and a central interactive touch screen, the stand design provided a seamless customer journey within an open, inviting yet boldly designed environment.
The defence sector is a key market for Cook & Associates. As a full-service organisation, Cook & Associates provides strategic in-house delivery across design, production, show support and lifecycle management. In 2018, Cook & Associates delivered over 110 complex stand and chalet projects at 58 events around the world. 30 staff are currently based at Cook & Associates’ UK headquarters, close to Birmingham, with offices also in the United States and Singapore, supported by an expert associate network around the globe. www.cookandassociates.com
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