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ANDRITZ Separation Wins Best Booth at WEFTEC 2019 for Island Display Designed by The Trade Group
The Trade Group, an award winning, event marketing and creative design firm, recently learned that its client ANDRITZ Separation, Inc., won the Best Booth Contest in the Best Island category at the 92nd Water Environment Federation Technical Exhibition and Conference (WEFTEC). WEFTEC was held at the McCormick Place in Chicago, September 21-25, 2019.
According to Stephanie Chavez, Director of Marketing at The Trade Group, “ANDRITZ Separation has been an enduring partner of The Trade Group’s. We are so delighted WEFTEC recognized ANDRITZ with the Best Island Booth award and are honored to support them at this event and others.”
This is the third consecutive year ANDRITZ Separation, the world’s leading separation specialist, has been recognized for booth design at WEFTEC. In 2017, the company won Best Booth in the Inline Booth category, and in 2018, it was nominated as one of the top five contenders for Best Booth, Inline Booth category.
This consistency in excellence is one of the things ANDRITZ Separation Marketing Manager Kimberly Bullard values most in her relationship with The Trade Group. As she explains, “This is the ninth WEFTEC show we’ve done with The Trade Group, and it’s been a great show for us. The Trade Group always brings its ‘A’ game to the table. They do a great job of interpreting what we’re trying to say to the customer, while making sure it speaks to the ANDRITZ brand.”
For WEFTEC 2019, ANDRITZ Separation switched from an inline to an island display configuration. This created new challenges from a design perspective because it was essential that the booth delivered an impactful image, message or experience from every angle.
To produce the “impact” ANDRITZ Separation needed, The Trade Group came up with a multi-faceted design that integrated clean, modern lines with powerful, branded graphics and an innovative use of technology. Bullard liked how the technology integration elevated the design of the booth, while serving as an effective attention-grabber on the busy trade show floor.
“TTG’s Austin Montgomery came to us with a way to incorporate a new 3-D technology into our booth, that doesn’t require 3-D glasses. When you look at the TV screen it appears as if the image of our product comes toward you, spins around and retracts. It was a great way to bring our highly technical products to life and draw attention to our booth,” explains Bullard.
The Trade Group was also able to integrate some of ANDRITZ Separation’s existing video content into a video tile installation in the booth. The tiles were programmed to play content separately, sequentially and as one giant video screen.
Bullard believes the long-term collaboration between the two companies has helped keep the ANDRITZ brand and messaging front and center. Says Bullard, “Great communication and trust are at the foundation of our relationship. The Trade Group has been a solid partner for years and makes it easy for our voice, as a client, to be heard. They also work hard to ensure our message and wants are incorporated all the way through the entire process—from concept to final design.”
To learn more about The Trade Group’s services and solutions for trade shows and other live events, visit www.tradegroup.com or call 800-343-2005 to speak with a trade show expert.
ABOUT THE TRADE GROUP
The Trade Group is an award winning, full-service event marketing and creative design firm, specializing in trade shows, esports events and activations, corporate events, brand activations, retail merchandising, commercial graphics and experiential solutions. Since 1986, the company’s team of live event, design and engineering experts has helped thousands of clients amplify their brands and successfully navigate a wide range of events and experiences. Clients rely on The Trade Group for: event ideation, creation and production; esports expertise; exhibit design and fabrication; graphic design and production; strategic marketing solutions; technology integration and more.
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