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Venues & Destinations
Visit Oxnard Unveils New Brand and Logo
Visit Oxnard recently unveiled its new brand and logo, which are currently live across all digital and social platforms.
The new brand was developed through a collaboration between Visit Oxnard and its agency of record, Verdin Marketing, with input from community stakeholders. The bold new look pays homage to the city’s diverse attractions and laid-back, approachable culture.
The new logo was developed using friendly, fluid letters and a strong horizontal line to emulate the sun sinking into the ocean. “Oxnard’s classic car culture is also visible in the presentation of the lettering, which brings to mind California legacy plates, and perhaps a classic analog odometer,” stated Brittney Hendricks, Director of Marketing & Communications for Visit Oxnard.
The new brand is rooted in a color palette which uses warm “sun” and cool “water” tones mixed in with vintage pastels to elicit a feeling of nostalgia and belonging. “We hope residents and visitors will connect with this authentically Oxnard imagery, which will serve as the face of our organization and the unique beach community we represent,” added Hendricks.
See the brand live at www.visitoxnard.com.
About Oxnard Convention & Visitors Bureau (Visit Oxnard)
Oxnard Convention & Visitors Bureau (Visit Oxnard) is a non-profit organization designed to increase visitor expenditures through transient occupancy tax, and tourism revenue opportunities through the promotion of Oxnard as a premier travel destination. Oxnard is an easy drive up the coast from Los Angeles or from the northern portions of California. Visitors are encouraged to enjoy Oxnard’s uncrowded beaches, explore the many diverse attractions and outdoor adventures that are unique to the area. A wide variety of hotel accommodations are available ranging from mid-priced rooms to oceanfront and seaside settings. For more information, call the Oxnard Convention & Visitors Bureau at 805-385-7545 or visit the website at www.visitoxnard.com.
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