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Sparks Invests in Healthcare Marketing Firm Bichsel Medical Marketing Group
Sparks Marketing Group, Inc. (Sparks) announced today its investment in Bichsel Medical Marketing Group (BMMG), a boutique healthcare-specific marketing firm, to strengthen the agency’s growing focus on the healthcare vertical and enhance the offerings of its in-house Healthcare Strategy Division.
Healthcare clients in pharma, bio-therapeutics, medical device and healthcare technologies currently account for a large portion of Sparks’ annual revenues. These clients are requiring more support outside of what’s typically offered by a trade show and event production company and Sparks is positioning itself as full-service marketing partner.
“Healthcare marketing is highly specialized and requires expert knowledge across a range of regulations, disease states and care/therapeutic areas," offers David Sudjian, president of Sparks. "BMMG fits nicely into our initiative to enhance our strategic healthcare offering and ensure our expertise uniquely serves the needs of this expanding client segment.”
BMMG has been servicing healthcare customers ranging from small start-ups to Fortune 500 companies for over five (5) years. As a team of commercialization professionals who enjoyed careers working inside biotech, medical device and pharmaceutical companies, BMMG offers their expertise to clients who need to outsource a portion, or all, of their marketing function.
“At BMMG, we understand what it’s like to manage sales, marketing or both within a healthcare company. We recognize the diverse set of needs that go into and extend beyond launching a product or exhibiting at a trade show. Our services include marketing strategy, research, quality and regulatory consulting, reimbursement, and CRM management; things commercial leadership needs, but often must outsource. Our goal is to provide strategic marketing services – and related support – under one umbrella,” says Lisa Bichsel, founder and CEO of BMMG.
Continues Bichsel, “We are so excited about this opportunity to join the Sparks family. With their impressive resources and infrastructure, we can support more healthcare clients who could benefit from our collective services. Working within the existing Sparks Strategy Division, we will serve as a strategic bridge between healthcare clients and experience design teams. BMMG can conduct research, explain products and disease states, as well as regulatory nuances that are critical to understand, and guide exhibit design and messaging. We see this new relationship enabling that desired ‘win-win.’”
About Sparks Marketing Group
Sparks is a global brand experience agency known for driving the experiential programs of the world’s most progressive brands. Through a thoughtful mix of strategy, creative, production, management and measurement, we’re shaping what’s new in trade show exhibits and redefining corporate events. We’re creating next-level activations as well as setting trends in the live + digital space. And we’re doing it for over 40 healthcare clients across 28 therapeutic areas and disease states. Learn more at www.wearesparks.com.
About Bichsel Medical Marketing Group
Bichsel Medical Marketing Group (BMMG) is a company dedicated to helping med device, biotech and pharmaceutical companies commercialize their innovations. Using its prior sales, marketing and management experience, the BMMG commercial team is in a unique position to think like an end-user. BMMG staff uses these skills to approach client offerings creatively to develop interesting, engaging solutions that resonate with their field sales organizations, clinicians, patients and communities.
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