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Designed to Engage: The Secret to Compelling Trade Show Exhibits
Learn how to make attendees look over, listen up, and lean in.
The bigger the exhibit (and budget), the better the engagement - and better results?
As you crunch the numbers on your next trade show exhibit, rest easy knowing that impact isn't measured by square foot or dollars spent. As an exhibitor, your goal is to attract - and keep - people in your trade show booth and talking about your brand.
Focus on the quality of your visitors' experience. That drives engagement, which drives results. After all, 48 percent of all trade show attendees plan to buy1. Designing your exhibit for engagement can help ensure they buy from you.
Engagement is about strategic planning, thoughtful design, and careful execution. These elements deliver results, and they can happen in any size footprint and on any budget. By focusing on engagement, you unlock the ability to plan, design, and execute your exhibit to generate conversation, build relationships, and elevate the overall experience.
Because we believe your booth can make an impact at any price point, we've curated the Ultimate Guide to Exhibit Engagement. Distilled from our extensive exhibit expertise, you get the best and smartest exhibit solutions that are customizable to any size booth, budget, or brand - including ideas you can execute for your next exhibit (even if it's next month!).
The guide covers topics like:
Our guide is chock-full of ideas, tips, best practices, success stories, and step-by-step instructions so you can workshop and ideate as you read - including quick-win strategies you can execute today!
- Why setting your trade show exhibit goal (aka your "North Star") is essential.
- How to design and build an exhibit booth based on what your audience wants and cares about.
- What the three levels of trade show booth engagement are, and how to use them best.
- Best practices to maximize every square foot, including small booth ideas to stand out.
- Why it's ok, and maybe best, if you don't love your first trade show booth idea.
You want trend-setting ideas and actionable steps to create engagement and strategies on how to execute on your big idea. We've got them.
Are you ready to make attendees look over, listen up, and lean in?
Download your copy now.
1 2018 Attendee Norms, Freeman Research & Measurement
Freeman is the world's leading brand experience company, with over 90 years delivering immersive live experiences.
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