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60+ Exhibit and Event Industry Professionals Attend beMatrix Educational Academy
More than 60 exhibit and event industry professionals converged on beMatrix® USA headquarters in Norcross, GA to learn how to get the most out of the beMatrix® 360° framing system and LEDskin® product line. Over two days, project managers, designers, detailers, estimators, and engineers learned to how to: maximize their rental inventory ROI, utilize beMatrix® innovations including the newly launched beCAD online design software for 24-hour quoting and design, and apply best practices for building exceptional structures utilizing the beMatrix® system.
“I learned so much about the company and its integrations. It was far more educational than I expected. And we had a ton of fun,” said Josh Bevans, CEO of Design 2 Print. Bevans has sent many of his team members to beMatrix® Academy over the past several years.
Robert Laarhoven, president of beMatrix® USA, opened the event with a warm welcome and a nostalgic historical account of how beMatrix® became the leader in the exhibit building industry. Then, attendees participated in hands-on system training and one-on-one sessions with beMatrix® CAD experts. Throughout the event, guests networked with other industry leaders—including at the evening Casino Night event held at local StillFire Brewing.
At the conclusion of Academy, every attendee received a certificate of completion and joined the growing tribe of beMatrix® fanatics—affectionately known as the “beManiacs.”
“Our objective is to collaborate with our customers and stay laser-focused on making exhibit and event building easier. We are grateful for the engaged participation of our customers and are fully committed to providing ongoing system education and innovation,” said Tara Ericson, VP of sales and marketing for beMatrix®.
About beMatrix® USA:
The 360° Exhibit System
beMatrix®, headquartered in Roeselare, Belgium, with production facilities in Roeselare, Norcross, GA (USA) and Hangzhou, China and sales and distribution offices in 61 countries, manufactures a Tooless™, reusable frame system for the exhibit builder, general contractor and event producer. The same aluminum frame accepts both hard panel and fabric infills.
Combining its new 360° Design initiative and Tooless™ approach, The System is recognized for its quick and easy construction with each frame being able to be used as a floor, wall, or ceiling. Used worldwide for exhibits, events, pop-up venues and displays, The System is complete with straight and curved frames, doors, counters, lighting and wall mounting accessories.
The System is considered environmentally sustainable, providing endless reusability as the same aluminum frames are continuously recon¬figured and redesigned into new structures. The beMatrix® factories support complete sustainability by recycling 100% of all waste created during the fabrication process.
To learn more about beMatrix please visit www.beMatrix.us.
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