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International Association of Exhibitions and Events (IAEE) Sponsors Student Exhibition Design Competition at Expo! Expo! 2019
The International Association of Exhibitions and Events (IAEE) sponsored a student exhibition-design competition at the organization’s Expo! Expo! 2019 Meeting and Exhibition in Las Vegas. The competition was coordinated in conjunction with the Experiential Designers and Producers (EDPA) University Affiliation program. EDPA University Affiliation committee member Randal Acker and EDPA managing director Dasher Lowe worked with IAEE leaders David DuBois, Cathy Breden, and Scott Craighead to renew this opportunity for face-to-face marketing’s future designers.
The competition partnered with Bemidji State University and SUNY/FIT, two educational institutions in the EDPA University Affiliation program with specific degrees and curriculum relating to exhibition, exhibit, and experiential design. Participating students were presented with an RFP that requested their designs for a brand activation area on the show floor of Expo! Expo! 2020, to be held in Louisville. Students were also charged with developing an activation theme, space and structure design, and pre- and post-show audience engagement ideas.
The students’ submissions had to address each of the following topics:
Thirty-one exhibit-design students entered submissions, which were narrowed to four finalists that were judged by industry veterans at Expo Expo 2019. GES partnered on the competition and helped to showcase the finalists on the show floor. The students were also highlighted at the Awards Luncheon, where the winner was announced by Acker and DuBois.
- Individual Engagement and Community Interaction
- Innovation: The Revolution of Solutions
- Giving Back: Corporate Social Responsibility
- International: Encourage a Global Spirit and Community
- Learning: Plan, Perform, and Lead
The winning submission was created by Emma Brechlin, and the three runners-up were designed by Patrick Berlin, Jarod Her, and Xuewei Jiang.
“Design is a differentiator in our industry, and exhibit designers are problem-solvers,” said Acker, who is also the president of EXHIBITOR Media Group. “I applaud IAEE for creating this opportunity for our industry’s up-and-coming designers, as they are critical to our future. I was proud of the positive reactions these students’ design submissions garnered from Expo! Expo! Attendees. Thanks to Errol Ahearn from GES on assisting the design students throughout this great experience.”
In recent years there has been an increase in collaboration between IAEE, EDPA and EXHIBITOR Media Group. Dasher Lowe added, “It takes the best parts of exhibition design thinking out of the classroom and puts it onto the show floor for these talented students. EDPA is proud to partner with IAEE and EXHIBITOR Media Group on such a worthwhile project. We look forward to seeing Emma Brechlin’s design come to life at Expo! Expo! later next year in Louisville.”
“IAEE is proud to partner with EDPA to provide a platform to spotlight student design at Expo! Expo!,” said IAEE President and CEO David DuBois, CMP, CAE, FASAE, CTA. “A well-designed booth or show floor activation pulls the attendee into the experience you are creating and this year’s competition really showcased innovative and forward thinking plans by these students.”
Left to right: David DuBois, president and CEO of IAEE; Emma Brechlin, Bemidji State University exhibit-design student; and Randal Acker, EDPA University Affiliation committee member and president of EXHIBITOR Media Group and adjunct faculty member at Bemidji State University.
David DuBois, president & CEO, IAEE; Jarod Her, BSU student finalist; Emma Brechlin BSU student winner; Randal Acker, president &COO, EXHIBITOR Media Group; Xuewei Jiang, FIT student finalist; Patrick Berlin, BSU student finalist; Kylee Beaver, BSU student & last year contest winner
Trusted since 1928, the International Association of Exhibitions and Events (IAEE) provides quality and value to its members through leadership, service, education and strong relationships. IAEE is the largest association of the exhibitions and events industry in the world, with a membership of more than 1,300 show organizers, exhibitors and exhibition supplier companies and over 12,000 individual members in 52 countries. Organizers of more than 20,000 exhibitions and buyer-seller events around the world are members of IAEE, and the organization advocates and promotes the awareness of face-to-face exhibitions and events as the primary medium for business development and growth.
IAEE provides relevant, timely and innovation education to its members and the industry. Along with the globally recognized Certified in Exhibition Management (CEM) learning program and designation, IAEE has a strong focus on advocacy initiatives including activities with the Exhibitions Mean Business and Meetings Mean Business coalitions, US Travel Association, US Department of Labor, Department of Commerce and Department of Homeland Security. Visit www.iaee.com for more information.
About the Experiential Designers & Producers Association
The mission of the EDPA is to advance the interests of members engaged in the design, production, and service of exhibits, events and experiential environments. The success and integrity of our industry is enhanced through advocacy, communication, education and good works. For more information, go to www.edpa.com.
About Exhibitor Media Group
The leader in trade show and corporate event marketing education, Exhibitor Media Group publishes the award-winning EXHIBITOR magazine, a monthly publication featuring best practices in trade show marketing. EXHIBITOR's learning events include: EXHIBITORLIVE, Best Practices in Trade Shows and Events; EXHIBITORFastTrak accelerated learning conferences; and EXHIBITOR eTrak, professional online learning. Exhibitor Media Group is also the founder and sponsor of CTSM (Certified Trade Show Marketer), the industry's only university-affiliated professional certification program. Learn more at www.ExhibitorOnline.com.
EXHIBITOR is a registered trademark, and EXHIBITORLIVE, EXHIBITORFastTrak, and EXHIBITOR eTrak, are trademarks of Exhibitor Publications, Inc. in the USA and other countries. All company and/or product names may be trade names, trademarks and/or registered trademarks of the respective owners with which they are associated.
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