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EXHIBITOR Magazine Recognizes Seven Companies for Excellence in Print Advertising
EXHIBITOR magazine announces that seven companies have received top honors for their outstanding results in the 2019 AdProbe Ad Readership Study, conducted by the independent research firm Signet Research Inc., on behalf of Exhibitor Media Group.
The ad readership study included advertisements in the October 2019 issue of EXHIBITOR magazine. The top seven ranked ads, rated highest by EXHIBITOR magazine readers for their overall effectiveness, were submitted by:
The objective of the SIGNET AdProbe™ Study is to provide feedback on the Noticeability, Information Content, and Action Taken from ads that appeared in the October issue. The study results also include comments from EXHIBITOR readers regarding their opinion of the ad and the message it’s trying to convey. Only EXHIBITOR magazine subscribers were invited to participate in this study.
- Downing Displays
- IPME Containers
- Purpose 1
“By analyzing reader interactions with these ads and comparing their performance with other studied ads, marketers can discover ways to communicate more effectively with their target audience, allowing them to enhance the return on their advertising investment,” said John Pavek, chief marketing officer for Exhibitor Media Group. “The AdProbe Study is a valuable assessment of a company's marketing communications effectiveness.”
Here are the winning ads from the October 2019 issue of EXHIBITOR magazine:
For more information about advertising in EXHIBITOR magazine, contact Mark Kuehl, advertising manager, at email@example.com or 507-424-4864.
Uline, a family-owned business, is the leading distributor of shipping, industrial and packaging materials to businesses throughout North America. Depend on Uline to build your business — we won't let you down. www.uline.com.
About Downing Displays
As a full-service exhibit designer and producer, Downing Displays builds your entire tradeshow event experience ... from environment design, fabrication and production, to engagement activities and lead capture, and event services and logistics. Headquartered outside of Cincinnati, Ohio, Downing Displays has warehouse and sales offices throughout the US to serve clients worldwide. www.downingdisplays.com.
beMatrix USA, designer and manufacturer of the renowned, aluminum frame system with holes. The beMatrix System for hard and fabric walls is the ideal solution for -faster, stronger, bigger, lighter and changeable- modular exhibits. Frames are available in curved and straight formats and join together with Tooless™ connectors. The same frame can be used as a wall, ceiling or flooring frame, creating a 360° Solution. All frames are produced and delivered throughout North America from our state-of-the-art production facility in Atlanta, Georgia. beMatrix manufacturing facilities are also located in Belgium and China. For more information, visit www.bematrix.us.
For more than 30 years the professionals at Exhibitry have focused on creating digital, physical and live presentation marketing materials. Our peers have honored us with numerous numerous industry awards for our unique creations like as Tactile AR and VR Vue virtual reality. www.exhibitry.com.
About IPME Containers
IPME is an in house production studio providing turn key solutions for any innovative container system. We design, engineer, fabricate and deploy custom modular shipping container event structures for both purchase and rent. Our containers are outfitted with interactive audio visual, point-of-sale, bars, cooking-equipment and furniture. We provide all transport, onsite logistics and staff for both activation and strike. www.goipme.com.
Nimlok® a division of Orbus Exhibit & Display Group® is a premier manufacturer of custom, custom modular and portable trade show exhibits, and graphics. Since its foundation in 1970, Nimlok has been an innovative industry leader and has produced countless exhibits that stand the test of time. Nimlok delivers award-winning design, superior craftsmanship, remarkable exhibit services, warehousing and storage. www.nimlok.com.
About Purpose 1
Looking for a boutique size inquisitively driven team offering exhibit design, build, rentals, management, distribution services & onsite support through installation? We are problem solvers with artistic and inventive perspectives to help clients portray ‘exhibiting brilliance’ when marketing face to face. Purpose1 brings a conceptual design powerhouse of idea synergy through diversely creative, passionate & adaptive individuals delivering a concierge level approach to trade shows and environments. www.purpose1.com.
About Signet Research
Based in Englewood New Jersey, Signet Research is a marketing research firm specializing in media research. They develop innovative research tools and solutions to meet content, advertising and multi-platform business needs, all while continuing to provide the best value and service in the marketplace since 1968.
About Exhibitor Media Group
The leader in trade show and corporate event marketing education, Exhibitor Media Group publishes the award-winning EXHIBITOR magazine, a monthly publication featuring best practices in trade show marketing. EXHIBITOR's learning events include: EXHIBITORLIVE, Best Practices in Trade Shows and Events; EXHIBITORFastTrak accelerated learning conferences; and EXHIBITOR eTrak, professional online learning. Exhibitor Media Group is also the founder and sponsor of CTSM (Certified Trade Show Marketer), the industry's only university-affiliated professional certification program. Learn more at www.ExhibitorOnline.com.
EXHIBITOR is a registered trademark, and EXHIBITORLIVE, EXHIBITORFastTrak, and EXHIBITOR eTrak, are trademarks of Exhibitor Publications, Inc. in the USA and other countries. All company and/or product names may be trade names, trademarks and/or registered trademarks of the respective owners with which they are associated.
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