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What's Your Trade Show Exhibit AV IQ?
1/1/2020
Great audio visual can take your trade show booth from dull to dynamic. But to turn your booth into a goal-reaching, prospect-impressing showstopper, you need to understand audio visual technology and techniques.

Answer these 7 questions to discover your trade show AV IQ. Then download the free workbook to ensure that your next trade show booth is a knockout.

Lighting

1. You are launching a product at your booth. You should (pick one):
  A. Put a spotlight on the product and demo area
  B. Install warm, cozy lighting for ambience
  C. Make do with the lighting already on the show floor

Answer: A
Spotlights and/or motion is a great way to draw attention and traffic to any area of the booth you want attendees to focus on, such as a product or demo area.

2. Your booth lighting doesn't affect your audio.
  True
  False

Answer: False
If your lights emit any noise, they may interfere with in-booth presentations. Your exhibit designer can help plan and prepare for this.

3. A Gobo is (pick one):
  A. A mobile camera that can be attached to robots.
  B. The glass or metal disk placed in a lighting fixture to project a logo onto a surface
  C. Bono's second cousin

Answer: B
The Gobo (shortened from Go Between) is a great way to incorporate branding onto a variety of booth surfaces. It can also be used with intelligent lighting, a moving light that is programmed to follow a path with colors and designs.

Audio

4. To improve the sound quality in your booth, you should (pick one):
  A. Add music
  B. Hire soft-spoken salespeople
  C. Use sound buffers, such as fabrics and carpeting

Answer: C
Fabrics, carpeting, and other sound buffers can not only can help improve the quality of sound but can add layers and textures to your booth that make it more interesting and attractive to attendees - win-win!

5. To create the best booth experience, you should (pick one):
  A. Discuss sound ideas with your creative team
  B. Determine the soundscape that fits your brand, theme, and messaging
  C. Align your sound with your lighting for a more immersive experience
  D. All of the above

Answer: D
Adding just a little bit of lighting and sound can transform any exhibit - especially when it's done with your brand goals in mind. That's why it's important to discuss and plan for these elements with your exhibit designer up front.

Media & Presentations

6. The bigger your booth, the bigger your LED screens should be.
  True
  False

Answer: False
Yes, big multimedia screens attract and engage attendees. But smaller LED screens are also effective for everything from your sizzle reel to a presentation screen.

7. To draw the largest audience to your presentation, you should (pick one):
  A. Rent the largest booth possible
  B. Livestream your presentation to reach prospects and clients not able to attend the trade show
  C. Hire a promotional rep to tell people to show up

Answer: B
Livestreaming is a great option to reach your audience beyond the trade show floor. And thanks to social networks like Facebook and LinkedIn, it's never been easier to go live. Pro tip: Promote your livestream ahead of time and record it to repost at a later date!

How did you score?
If you answered all 7 questions correctly, congrats! You understand that the right audio visual strategies can transform your booth from an exhibit into an experience.

No matter how you scored, however, there's always more to learn so you can use AV as effectively as possible. Download Freeman's Audio Visual for Trade Show Exhibits Workbook to get started. It includes useful glossaries, digestible best practices, and hands-on work areas so you can understand and plan how to make the most out of your exhibit's audio visual setup.

Grab your workbook today!



Freeman is the world's leading brand experience company, with over 90 years delivering immersive live experiences.

Contact:
contact@freeman.com





More information about Freeman...





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