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Adding AR/VR to Your Exhibit? Try These 5 Tips for Success in Immersion
If you've been to a trade show lately, you know that adding an immersive experience to your exhibit booth can draw attendees to your brand like bees to honey.
The sweet news is that augmented reality (AR), virtual reality (VR), shareable experiences, and immersive showcases are more attainable than you might think.
And even a modest booth can be transformed into a vast and immersive world where anything is possible... but only if you deploy immersive tech properly. Here are 5 best practices to embrace when adding immersive elements to your booth.
1. Don't Fear the Cost
You don't have to invest tens of thousands of dollars in a high-end setup. You can deliver an amazing, immersive experience with economical hardware (hello, Google Cardboard!), so explore your options and keep your exhibiting goals top of mind.
2. Test the Tech
Don't neglect UI/UX development and user testing. The experience that attendees enjoy in your booth has to originate months beforehand. Design the experience and then test the technology - repeatedly - on real people so that there are no errors or hiccups in the experience that detract from true immersion.
3. Design the Traffic Flow
Cool tech like VR can create real-world traffic jams, with a long line of eager, waiting participants unwittingly blocking access to other exhibitors' booths. Design your booth accordingly to make sure any lineups create as seamless a process as possible.
4. Involve More Senses
Eyes and ears are only two of the five senses. Add tactile elements to create extra dimensions of sensory sizzle to your immersive experience. For example, a VR experience that involves flying a hang-glider can be amplified by simply placing a fan in front of attendees that mimics the headwind they feel on their faces while soaring.
5. Be Strategic
VR and AR are amazing, but they're not a goal - they're a tactic to help you reach your goals. Get the best ROI by developing clear, measurable exhibit goals that are tied to the overall marketing goals for your organization. Then, find the immersive experiences that fit your booth strategy and help you achieve success.
Go beyond AR and VR. Consider a cool, shareable experience like a photo with a 3D celebrity character or a digital showcase / touchscreen display that provides attendees with a hands-on experience to explore at their own pace. These fun and engaging options are sure to bring some buzz to your booth.
Ready to immerse your brand in amazing?
Download Freeman's three-part immersive experiences bundle. It includes a strategic guidebook, practical tip sheet, and hands-on worksheet to help you design an immersive experience that levels up your in-booth exhibit.
Request your bundle now!
Freeman is the world's leading brand experience company, with over 90 years delivering immersive live experiences.
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