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Bright Idea: 5 Tips for Using Digital Displays in Your Trade Show Exhibit
So, you have a trade show coming up, and you are ready to take your exhibit booth to the next level. You want to compete on a crowded show floor and turn passersby into engaged prospects. Should you turn to a candy bowl or a tchotchke? Or should you go more modern?
An LED or digital display could be just what you are looking for - bold visuals, motion graphics, videos, and messaging... all on a single dynamic display.
Bright idea, right?
Absolutely! But before you dig in, take a moment to study these 5 tips to ensure your display doesn't go dim.
1. Smart Strategy
Yes, an LED display is cool. But before you push for a digital display in your exhibit booth, make sure using it aligns with your goals.
For example, if you are looking for a high-touch experience and deeply engaged attendees, this tech might not be the right fit for your booth. But if you want to reach as many people as possible, you may opt for display info and visuals on an LED beckon passersby to come into your booth.
2. Compelling Content
Sure, your colleague in sales may have pulled together a great slideshow for a recent pitch, but that doesn't mean that same deck will look great on your display. It's important to design content specifically for your intended purpose.
High-resolution video, simple messaging, and stunning images offer a quick and easy way for attendees to take in your messages.
3. Sensational Sound
Does your sizzle reel rely on sound to make an impact? Remember that some trade shows have strict rules for noise levels on the floor - so you'll want to be sure to check on that ahead of time.
But beyond the rules, think about whether audio will help you stand out, or if it might get lost in the crowd. As a rule, always design your visually compelling content that can stand on its own in case sound is not an option.
4. Dynamic Design
As you consider adding a digital display to your booth, it's essential to find the right location within your booth so it works seamlessly with your booth design. Ask yourself these questions:
5. Testing, Testing
- Where on the show floor is your booth location?
- What placement would provide maximum visibility for your display?
- Is the screen visible from all entry points?
Last, but not least - and perhaps the most important tip of all. With all the effort you put into creating an engaging exhibit booth and a dynamic digital display, you absolutely must test every piece of equipment prior to the show and on show site. Check it multiple times, and have a colleague check it too. You can never be to careful!
The sky's the limit with using digital displays in your booth. No matter what creative approach you take, minding these five simple best practices will ensure attendees tune in to your message.
For more on designing dynamic graphics and digital displays, download the lookbook from Freeman. Loaded with simple trade show stand ideas, best practices, and images, this guide can help you visualize (and deliver!) a buzzworthy exhibit that will remove barriers between you and your audience and generate real conversations with attendees.
Grab your copy now!
Freeman is the world's leading brand experience company, with over 90 years delivering immersive live experiences.
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