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Captello Introduces New Lead Capture Solutions
1/16/2020
The new era of event lead capture has arrived with fresh innovation from Captello.

Distinguishing itself above the competition with solutions that drive increased booth traffic and save vast measures of time in the processes of lead capture, data transfer and post-event follow-up, Captello delivers immediate value and measurable results.

Captello introduces comprehensive automation to enable lead qualification, distribution and follow-up decisions based on business rules that meet any user-defined scenario. The software delivers unique features to engage and follow up with prospects including automated messaging in the form of personalized handwritten letters, postcards, emails and text messages. The user interface allows for deep customization of lead capture forms, company branding, and event cover tiles.

Lead capture enthusiasts, such as trade show coordinators, retail marketers, and event marketers directly benefit from improved lead capture workflow, in particular, being able to send marketing qualified leads to an endless array of CRM and marketing automation platforms. The solution empowers enthusiasts to do their job better by effectively measuring results, capturing crucial sales insights, and supercharging their organization with a seamless lead flow process from capture to close.

“Sales of our lead capture solution have already experienced quadruple digit growth in 2019 compared to all of 2018,” says Brad Froese, Director of Marketing at Captello. “The driving force has predominantly been the enterprise client. To support this expansive growth, we have doubled the size of our sales team, while adding new marketing and support professionals to provide clients with dedicated, world class service. We’re on a mission to be the de facto solution for lead capture.”

Captello offers a variety of unique solutions to improve lead capture and lead management - from driving new booth traffic to enriching relationships and closing new deals.

Booth Activations
Seamlessly integrate customizable lead capture forms into brandable games. While prospects are building memorable experiences with your booth staff, brand and products, they’re also entering an automated workflow.

Rapid Lead Capture
Scan badges and business cards in rapid succession with any mobile device, online or offline. At the point of capture, prospects flow directly and securely into your CRM or marketing automation platform and immediately enter a workflow designed to score, qualify, and send meaningful personalized communications at user-defined intervals.

Automated Workflows
Captello is flexible enough to let you configure workflows and personalized responses (including merge fields for that incredibly personal touch) well in advance of the event. During the event you can focus on capturing leads and building relationships.

Enterprise Ready Integrations
Real time data export to over 1,500 CRM & marketing automation platforms.


About Captello
Captello provides cloud-based marketing and sales automation solutions that help businesses worldwide attract, convert and close leads. To learn more about Captello lead capture software, visit www.captello.com.


Contact:
questions@exhibitormagazine.com





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