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New White Paper from Exhibitus: The Power of Experiential Marketing
2/18/2026
An excerpt from "The Power of Experiential Marketing", a new white paper by Exhibitus.
Marketing is evolving. Brands are paying attention. Experiential marketing is recognized as an important key to building customer relationships and success that follows.
But what gives these experiences their mighty impact? Creating the memories that connect to customers and building brand awareness. Experiential marketers understand the power behind human behavior that triggers emotional connections. Using these “super powers” can transform a simple product demonstration into a multi-sensory experience with the noise a brand needs to be seen, to be heard and to be felt.
THE POWER OF HUMAN CONNECTION
Face-to-face human contact evolved as a precious commodity after living in the sterile world of the COVID pandemic. Humans crave connectivity, along with the emotional ties that interactions create. According to PQ Media1 research, in 2022 – 2026 the experiential marketing spend will outpace overall U.S. advertising and marketing spend by 3-6 percentage points. Experiential marketing events provide in-depth engagement with customers, and offer more significant returns in terms of awareness, loyalty and financial success.
Toshiba America Business Solutions, Inc.
LEAD Beyond Conference and Exhibition
LEAD Beyond is Toshiba’s award-winning dealer show. Dealers, partners, and customers experienced the latest technology and discussed future strategy in Las Vegas. Centered around an interactive product fair, featuring Toshiba products and solutions within vertical market spaces, the event was an opportunity to demonstrate how Toshiba is helping businesses overcome workplace challenges.
Multiple events rounded out this conference: breakout sessions, a thought-leadership breakfast discussing employee hiring & retention, motivational keynote address, press dinner and sneak-peek product fair tour, VIP up-close magic event, and sponsor/ vendor dinner. All providing a conducive atmosphere for sharing best practices and connecting through shared experiences.
THE POWER OF BRAND
Every brand has a voice. A voice that goes beyond a catchy slogan or a clever logo. A voice that in today’s competitive world is the sound of a personality with a defined value. This is the noise that resonates, fosters an emotional connection and builds trust and loyalty with the right audience. A well-tuned brand voice can transform interactions into memorable experiences, driving engagement and long-term success.
The force of a brand is the collective trust, loyalty and respect customers have for that brand. It starts with curiosity, a willingness to try something new and discover its value. It shouts the foundational promise of “we understand, we’ve got your back.”
The avenues to brand power are numerous and complex. The first step is to understand the unique value proposition, or brand identity, that sets the brand apart. Creating messages to promote that identity follows. But moving these messages into the world needs a strategy with a forward direction that transforms the curious into brand loyalists.
In The Power of Experiential Marketing, we discuss its mighty impact on target audiences, how it builds relationships, creates memories and is a key factor in successful branding. As marketing evolves, brands are paying attention.
You’ll learn about:
About Exhibitus
Exhibitus is an award-winning experiential marketing agency offering strategy, environment design and fabrication, brand activations, innovative engagements, and event measurement programs. Dedicated to crafting immersive brand experiences that captivate audiences and forge meaningful connections, Exhibitus delivers out-of-the-box solutions that drive impact and build brand loyalty.
Headquartered in Atlanta, Exhibitus operates offices in Boston, Chicago, Los Angeles, Phoenix, New York, and Orlando. Its client roster includes Acuity, AGCO, ConvaTec, Georgia-Pacific, Delta, Flock Safety, Lexus, Mimaki, Sandvik, Snowflake, Toshiba, and Unifi. exhibitus.com
Contact:
[email protected]
An excerpt from "The Power of Experiential Marketing", a new white paper by Exhibitus.
Marketing is evolving. Brands are paying attention. Experiential marketing is recognized as an important key to building customer relationships and success that follows.
But what gives these experiences their mighty impact? Creating the memories that connect to customers and building brand awareness. Experiential marketers understand the power behind human behavior that triggers emotional connections. Using these “super powers” can transform a simple product demonstration into a multi-sensory experience with the noise a brand needs to be seen, to be heard and to be felt.
THE POWER OF HUMAN CONNECTION
Face-to-face human contact evolved as a precious commodity after living in the sterile world of the COVID pandemic. Humans crave connectivity, along with the emotional ties that interactions create. According to PQ Media1 research, in 2022 – 2026 the experiential marketing spend will outpace overall U.S. advertising and marketing spend by 3-6 percentage points. Experiential marketing events provide in-depth engagement with customers, and offer more significant returns in terms of awareness, loyalty and financial success.
Toshiba America Business Solutions, Inc.
LEAD Beyond Conference and Exhibition
LEAD Beyond is Toshiba’s award-winning dealer show. Dealers, partners, and customers experienced the latest technology and discussed future strategy in Las Vegas. Centered around an interactive product fair, featuring Toshiba products and solutions within vertical market spaces, the event was an opportunity to demonstrate how Toshiba is helping businesses overcome workplace challenges.
Multiple events rounded out this conference: breakout sessions, a thought-leadership breakfast discussing employee hiring & retention, motivational keynote address, press dinner and sneak-peek product fair tour, VIP up-close magic event, and sponsor/ vendor dinner. All providing a conducive atmosphere for sharing best practices and connecting through shared experiences.
THE POWER OF BRAND
Every brand has a voice. A voice that goes beyond a catchy slogan or a clever logo. A voice that in today’s competitive world is the sound of a personality with a defined value. This is the noise that resonates, fosters an emotional connection and builds trust and loyalty with the right audience. A well-tuned brand voice can transform interactions into memorable experiences, driving engagement and long-term success.
The force of a brand is the collective trust, loyalty and respect customers have for that brand. It starts with curiosity, a willingness to try something new and discover its value. It shouts the foundational promise of “we understand, we’ve got your back.”
The avenues to brand power are numerous and complex. The first step is to understand the unique value proposition, or brand identity, that sets the brand apart. Creating messages to promote that identity follows. But moving these messages into the world needs a strategy with a forward direction that transforms the curious into brand loyalists.
In The Power of Experiential Marketing, we discuss its mighty impact on target audiences, how it builds relationships, creates memories and is a key factor in successful branding. As marketing evolves, brands are paying attention.
You’ll learn about:
- Using narrative and gamification to engage attendees
- Connecting with audience on an emotional level
- Adapting your strategy to achieve your marketing goals
About Exhibitus
Exhibitus is an award-winning experiential marketing agency offering strategy, environment design and fabrication, brand activations, innovative engagements, and event measurement programs. Dedicated to crafting immersive brand experiences that captivate audiences and forge meaningful connections, Exhibitus delivers out-of-the-box solutions that drive impact and build brand loyalty.
Headquartered in Atlanta, Exhibitus operates offices in Boston, Chicago, Los Angeles, Phoenix, New York, and Orlando. Its client roster includes Acuity, AGCO, ConvaTec, Georgia-Pacific, Delta, Flock Safety, Lexus, Mimaki, Sandvik, Snowflake, Toshiba, and Unifi. exhibitus.com
Contact:
[email protected]
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