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Alliance Tech Assumes FISH Technologies' RFID Business
12/9/2010
Alliance Tech and FISH Technologies jointly announced that they have entered into an agreement in which Alliance Tech will assume FISH’s business in the trade show and conference industry.

FISH has made a strategic decision to focus on experiential events that include business to consumer events, amusement parks, branded events, and other closed environments where their emphasis is on delivering an improved brand experience, that as a byproduct, fuels measurement.

Alliance Tech will continue to focus on trade shows, associations and conferences. RIFD is experiencing significant growth in the trade show industry as more and more exhibitors understand its importance and are asking for it. Organization leaders such as HIMSS, AEM, ACC, RSNA and others have all committed to providing additional value and metrics to their exhibitors by utilizing RFID.

As a part of the agreement, Alliance Tech and FISH will cross license specific intellectual property and products. Alliance Tech will procure rights to the FISH RTMS (Real Time Measurement System) and represent this system in the trade show space. Previously, Alliance Tech offered a “passive” RFID technology to its customers. Now, it will have the ability to offer both an “active” & “passive” solution for clients. Alliance Tech and FISH are the top two suppliers of measurement and marketing analytics for the events and experiential marketing industry.

“We made a decision to recalibrate our focus on the experiential business to consumer event space, and divest our emphasis on trade shows. We could not think of a better organization to carry our technology forward than Alliance Tech, who is the recognized industry leader in RFID measurement systems” commented Michael Gilvar, founder and CEO, FISH.

“We have always had great respect and admiration for what FISH has accomplished and their creative application of RFID systems. With the agreement, Alliance Tech is pleased to be in a position to offer clients a broader solution which encompasses both their trade show and experiential needs,” said Art Borrego, president and CEO of Alliance Tech.


About Alliance Tech
Alliance Tech is an event measurement solutions provider focused on marketing metrics and analytics for trade shows, conferences and events. The company is the industry leader for providing marketing metrics of attendee interests and preferences utilizing RFID for trade shows & conferences. For more information, go to www.alliancetech.com.

About FISH
Our mission is to materially change the way brands deliver engaging visitor experiences that provide unprecedented measurement and ROI.


Contact:
aalbertson@alliancetech.com


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