WHAT'S HAPPENING NOW:
SUBSCRIBE TO MAGAZINE
Topics Magazine Find It EXHIBITORLIVE eTrak FastTrak CTSM Certification Awards News Advertise
Topics
Exhibits
& Experiences
Exhibit
Design
Exhibit
Design Awards
Green
Exhibiting
Rental
Exhibits
Exhibit
Graphics
RFPs & Booth
Management
Small
Booths
Fabric, Flooring
& More
Technology
Case
Studies


design awards



gold awards
Category: International Designer
Exhibitor: Blomus GmbH
Design/Fabrication: Ueberholz GmbH, Wuppertal, Germany, 49-202-280-96-0, www.ueberholz.de
Show: Ambiente, 2011
Budget: $250,000
Size: 92-by-39 feet
Cost/Square Foot: $70

ow do you stuff hundreds of products into an exhibit without creating a hideous, cluttered mess? You start with a lesson from Nico Ueberholz, Andre Fusser, and Werner Laux, the product-display wizards at Wuppertal, Germany-based Ueberholz GmbH.

Laid out in three 92-foot sections - a hospitality bar, a row of four product-display vignettes, and a strip of product displays - the Blomus GmbH exhibit at Ambiente 2011 contained more than 700 products and product images, including everything from rain gauges to firewood bins.

Over each vignette, designers suspended a 12-foot-square cube of white scrim, which offered shadows depicting the products displayed below. To execute this effect, designers joined Plexiglas product models into a suspended mobile via nylon ropes. Each mobile was then attached to a circular disk mounted to a motor, and hung within an internally lit shadow box. During the show, the motor slowly turned the mobiles, casting shadows onto the scrim.

The effect caught the attention of Exhibit Design Awards judges. "The use of light, shadows, and scrim is a slice of brilliance in this design," one judge said.

Another brilliant design element was the 92-foot-long hospitality area adjacent to the vignettes. Here, staffers offered attendees wine via Blomus decanters and made lemonade with a Blomus lemon press. Additional products also sat atop the bar and on white-laminate-covered counters throughout the booth, where they acted more like modern décor than product displays.

While the uncluttered space was swimming with products, one traditional element was almost absent: text. According to Ueberholz, "Designers took inspiration from a quote, which we also placed on a scrim-covered venue column in the booth: 'Gutes design braucht wenig worte.'" Translation: Good design needs few words. e


PHOTOs: Photoprop

Tidy Whitey
Playing off Blomus GmbH's new brand slogan, "Pure Life," the exhibit offered clean lines, pristine product displays, and a squeaky-clean palette, which used white scrim and slate-colored floors to keep attendees' attention clearly focused on Blomus' colorful wares.

Linda Armstrong, senior writer; larmstrong@exhibitormagazine.com

you might also like
 
Join the EXHIBITOR Community Search the Site
TOPICS
Measurement & Budgeting
Planning & Execution
Marketing & Promotion
Events & Venues
Personal & Career
Exhibits & Experiences
International Exhibiting
Resources for Rookies
Research & Resources
MAGAZINE
Subscribe Today!
Renew Subscription
Update Address
Newsletters
Advertise
FIND IT
Exhibit & Display Producers
Products & Services
Supplier to Supplier
All Companies
Compare
Jobs
Get Listed
EXHIBITORLIVE
Sessions
Certification
Exhibit Hall
Exhibit at the Show
Registration
ETRAK
Sessions
Certification
F.A.Q.
Registration
FASTTRAK
Locations
Certification
Registration
CERTIFICATION
The Program
Steps to Certification
Faculty and Staff
Enroll in CTSM
Submit Quiz Answers
My CTSM
AWARDS
Sizzle Awards
All-Star Awards
Exhibit Design Awards
Portable/Modular Awards
Corporate Event Awards
NEWS
Associations/Press
Awards
Company News
International
New Products
People
Shows & Events
Venues & Destinations
EXHIBITOR News
© Exhibitor Media Group | The Leader in Trade Show and Corporate Event Marketing Education 310 South Broadway, Suite 101, Rochester, MN 55904 | (507) 289-6556 | Need Help? Ask Scott