hile some exhibitors used the same old singers, dancers, and magicians to drive traffic to their booths at the Chicago Auto Show in 1973, the Dodge brand steered away from humdrum hoopla with a live hood ornament. After several hundred women answered the Chrysler Corp.'s ad for someone to pose on the hood of a Charger SE, it chose Bonnie Boddie, who had never before modeled. The blonde beauty contorted herself to mimic Dodge's gleaming chrome figurines that became popular on cars after 1910, from the Pierce-Arrow's bow-wielding archer to the Cadillac's Goddess of Speed.