trade show history |
![]() PHOTO: University of Southern California, on behalf of the USC Libraries Special Collections
Lampshades and Lingerie
Why the California Lamp, Picture, and Accessories Show and the California Corset, Bra, and Lingerie Show were held
simultaneously at Los Angeles' Biltmore Hotel in 1958 is lost to history. But a few of the slightly surreal promotional pictures survived. After attendees at the lighting show checked out frilly lampshades like the one pictured above, they could move to the adjacent lingerie expo to assess the new padded girdles, shortened petticoats, and so-called "balcony" bras. To keep those with more prurient than professional interest away, private detectives guarded each entrance and exit.
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2023 Crash Course: What You Need to Know About Trade Show Shipping
June 16, 2026
4007R Exhibit Law Primer: Legal Concepts and Practical Advice
July 9, 2026
3006R Omnichannel Marketing Strategies for Your Live Events and Trade Shows
July 28, 2026
3050R Focus on Attention: How to Optimize your Messaging on the Trade Show Floor
Aug. 4, 2026
6010R The Basics of Event Planning and Management ‑ Part I
All Sessions >>
