"If an online event fails to provide unique content and value that attendees can take away with them, they are not likely to attend another event."
– Naomi Forkash, customer operations manager, Expos2 Inc.
"A virtual event is still an event. You can't just build one in 10 days or 30 days and believe you have done a good job."
– Cecilia Panozzo, vice president, worldwide marketing, Computer Generated Solutions Inc.
"With social networking and the 'millennialness' of multitasking, we often blend live experiences with virtual ones."
– Angela Triano, vice president, client services, Envisage Engagement Marketing LLC
"In today's world, people are far more comfortable engaging with your event virtually than if they were sitting in a room together."
– Mark Bornstein, director of content marketing, ON24 Inc.
"Physicians value conferences for ongoing education and networking. They aren't as comfortable with virtual-event technology."
– Diane Benson, global events manager, GE Healthcare Inc.
"Outline a realistic digital-event strategy to understand what you're trying to accomplish and how you'll get there."
– Michael Doyle, executive director, Virtual Edge Institute
"A well-executed, successful virtual event is no less difficult to pull off than a successful face-to-face event."
– Jeff Cobb, managing director, Tagoras Inc.
"It's very difficult to replicate live networking through digital events. You have to recognize the constraints and live within them."
– Roger May, senior director, customer solutions group, Siemens Medical Solutions USA Inc.
"Virtual events are great for niche categories that can't sustain the costs of live events."
– Uzair Dada, CEO, atEvent
"A limited number of our 39,000 members travel to our live event. The virtual event expands our reach to the entire membership."
– Chris Burke, director of sales, Healthcare Financial Management Association