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ten by 10
Rental Furniture
We asked 10 exhibit managers, designers, and supplier reps for their thoughts regarding rental furniture.
"Rental furniture is no longer an after-thought, but a vital consideration in the exhibit concept design."
– Tommy Lei, social media, marketing, and public relations director, FormDecor Inc.
1



"Furniture can be a secondary for some customers until they have a bad experience and realize how much of an aesthetic impact it makes on an environment."
– Justin Dworak, creative director, Star Exhibits and Environments
5

2
"The biggest pitfalls of rental furniture are damaged products and generic styles that aren't catered to your brand."
– Todd MacAllen, co-director/designer,
Molo Design Ltd.





6
"If you own furniture, you have to repair or replace it if it gets damaged. Renting takes that out of the equation."
– John Bibbo Jr., president, Event Source JBK Group Inc.


9
"Trade show furniture has evolved to include modern reproductions, including products inspired by some of the most famous designers of the early 20th century."
– Kathleen D'Adamo, owner and president, Angles on Design Inc.

"Furniture is starting to become front and center, serving as a traffic builder and an alternative to signage."
– Bill Whidden, owner, Totally Mod Trade Show Furnishings




3




"The right furnishings help create selling environments that appeal to clients."
– Kevin Dana, director of marketing and product development, trade show and event furnishings, CORT, a Berkshire Hathaway Co.




7





4
"Furniture evolution has mirrored pop culture. Vibrant colors in apparel and footwear have forced the décor community to take notice."
– Jose Lopez, vice president trade show division, Agile Trade Show & Event Furnishings Inc., an AFR Co.



8
"An increased supplier base means that European designs are more readily available."
– Jeff Quade, chief sales officer, Global Experience Specialists Inc.


10
"Look for opportunities to be inventive with furniture."
– Kathleen Gunderson, CTSM, events program manager, Wells Fargo Home Mortgage


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