WHAT'S HAPPENING NOW:
SUBSCRIBE TO MAGAZINE
Topics Magazine Find It EXHIBITORLIVE eTrak FastTrak Certification Awards News Advertise
Topics
Exhibits
& Experiences
Exhibit
Design
Exhibit
Design Awards
Green
Exhibiting
Rental
Exhibits
Exhibit
Graphics
RFPs & Booth
Management
Small
Booths
Fabric, Flooring
& More
Technology
Case
Studies
design awards
gold award
Category: International Designer  Exhibitor: Eduard Kronenberg GmbH  Design:Bachmann Kern & Partner, Solingen, Germany, 49-212-23566-900, www.bkp-architektur.de  Fabrication:Manuel de la Rosa GmbH, Rosbach, Germany, 49-6003-82-558-0, www.manuel-de-la-rosa.de  Show: Glasstec, 2014  Budget: $80,000 – $149,000  Size: 33-by-38 feet

PHOTOS: Photoprop
Hall of Frame
By Linda Armstrong

Steel window frames are about as sexy as the average Wal-Mart shopper. But Eduard Kronenberg GmbH, a provider of glass surrounds, spacers, and connectors, hoped to display hundreds of these frame components at Glasstec 2014. Charged with designing a striking yet product-heavy booth, designers at Bachmann Kern & Partner employed voluminous architecture, a dramatic color palette, and just the right accoutrements to craft an alluring display that jurors called "simple yet sexy."


The exhibit featured a series of 10-foot-tall, window-frame-like structures positioned on three sides. Captivating passersby, the white, laminate-covered elements seemed to lean into or out of the space at eye-catching angles. Front and center, one such structure featured the "EK" logo in 6-foot-tall 3-D letters.

Inside, attendees discovered a worktable and storage device that housed a host of products. Meanwhile, the back wall featured the exhibitor's corporate red hue and white logo, and a 10-foot-long counter offered another conversation area. To the right of the counter, designers added a monitor that showed images of Eduard Kronenberg's products. And to the left, they constructed a presentation comprising three full-size windows, each of which slipped into the wall like a pocket door. "We had to display myriad products," said designer Dirk Bachmann-Kern. "But by using drawers in the table and slip-in doors in the back wall, we kept the space pristine."

While the exhibit's towering architecture attracted attendees, its interior accents — including seating cubes and a bevy of bare light bulbs dangling over the work table — maintained a tight product focus. Bathed in light, the booth proved that when dolled up in a sophisticated design, even steel framing can be a sultry seductress. E

Pure and Simple
Towering white walls, a couldn't-miss color palette, and product-storage compartments that concealed literally hundreds of steel glass-framing components combined to create a simple yet sexy design for Eduard Kronenberg GmbH.
you might also like
courses

FIND IT - MARKETPLACE
Lead Retrieval
Reality Engineering Solutions
Exhibit Producers
Hill & Partners, Inc.
Rental
Impact XM
Flooring
Xpert Trade Show Carpet
>> More Products
 
Join the EXHIBITOR Community Search the Site
TOPICS
Measurement & Budgeting
Planning & Execution
Marketing & Promotion
Events & Venues
Personal & Career
Exhibits & Experiences
International Exhibiting
Resources for Rookies
Research & Resources
MAGAZINE
Subscribe Today!
Renew Subscription
Update Address
Newsletters
Advertise
FIND IT
Exhibit & Display Producers
Products & Services
Supplier to Supplier
All Companies
Compare
Jobs
Get Listed
EXHIBITORLIVE
Sessions
Certification
Exhibit Hall
Exhibit at the Show
Registration
ETRAK
Sessions
Certification
F.A.Q.
Registration
FASTTRAK
Locations
Certification
Registration
CERTIFICATION
The Program
Steps to Certification
Faculty and Staff
Enroll in CTSM
Submit Quiz Answers
My CTSM
AWARDS
Sizzle Awards
All-Star Awards
Exhibit Design Awards
Portable/Modular Awards
Corporate Event Awards
NEWS
Associations/Press
Awards
Company News
International
New Products
People
Shows & Events
Venues & Destinations
EXHIBITOR News
© Exhibitor Media Group | The Leader in Trade Show and Corporate Event Marketing Education 310 South Broadway, Suite 101, Rochester, MN 55904 | (507) 289-6556 | Need Help? Ask Scott