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best of 2016
Best of 2016
The past 12 issues of EXHIBITOR magazine have been jammed to the margins with information and inspiration to help you reach your exhibit-marketing goals. But we know you're busy. According to our Annual Salary Survey, in fact, exhibit managers work an average of 48 hours per week, and 45 percent spend six or more weeks a year on the road. So to help you catch up on what you may have missed, the staff at EXHIBITOR magazine rounded up the 16 most popular stories (based on Web traffic) from the past calendar year. Read on for a synopsis of the case studies, feature articles, and more that made our list.

16. International Exhibiting Guide
Planning to exhibit in Melbourne, Santiago, or Munich? Learn about the intricacies entailed with each locale in our International Exhibiting Guide. And if your trade show calendar takes you elsewhere overseas, rest easy – you'll find the information you're looking for in our archives. more…

15. Show Selection: Five Steps to Informed Decisions
The first step to a successful trade show strategy is attending the right shows. Ian Sequeira, executive vice president of Exhibit Surveys Inc., breaks down his methodical process for determining which shows are worth your time and budget dollars, and which ones should go by the wayside. more…

14. Taking it to the Streets
Who says that your face-to-face marketing program has to be confined to the four walls of the convention center? Read how 10 companies activated the areas attendees had to walk through on their way to the exhibit hall to achieve incredible results. more…

13. Ingredients for Engagement
Find out how Kelly Noonan transformed a dine-and-dash sampling scenario into an educational tasting tour for Tate & Lyle PLC at the Institute of Food Technologists show, all while increasing lead counts by 400 percent. more…

12. Canned Openers
Can't seem to get attendees to halt their show-aisle sprint? The importance of creating a conversational connection with would-be customers cannot be overstated. To help, we rounded up an all-star roster of exhibiting experts to share their best pickup lines. more…

11. EXHIBITOR Magazine's 3rd Annual Portable/Modular Awards
An exhibit designed using system components need not be lacking in substance or style. In the third iteration of our annual Portable/Modular Awards competition, EXHIBITOR honors stunning exhibits of all shapes and sizes comprising system components. more…

10. Futuristic Flooring
The future is underfoot. Check out these seven examples of innovative and eye-catching flooring options that will ensure that your exhibit shines – and see examples of how real companies used them on the trade show floor. more…

9. IBM's Three-in-One Event
Read how Colleen Bisconti, vice president of global conferences and events for IBM Corp., merged three learning events into one mega meeting, and won an All-Star Award for her efforts. more…

8. DIY Exhibits
Concocting your own exhibit can not only trim design and construction costs, but also help you stand out amid rows upon rows of boring, traditional booths. To that end, EXHIBITOR magazine staff rounded up 11 examples of DIY exhibitry that will inspire you to tap into your crafty side. more…

7. EXHIBITOR Magazine's 30th Annual Salary Survey
For three decades, EXHIBITOR magazine has polled your peers to provide a definitive guide to how much your exhibiting and event skills are worth, based on region, job title, experience level, and more. more…

6. Five Mistakes Exhibitors Make
From creating a moat around your exhibit to having staffers stand sentry duty at the edge of the aisle, many exhibitors are guilty of these common errors. Marty Smith, founder of BuyingBehaviorMetrics LLC, details what creates these problems – and how to fix them. more…

5. Promega's Strategy of Conversation
Coffee and quality conversations yield a 400-percent increase in qualified trade show leads for Promega Corp. This case study breaks down how the biomedical juggernaut incorporated caffeinated creativity into its exhibiting program to increase dwell time and repeat booth visits. more…

4. There's an App for That?
Trade show assistance is available at your fingertips, thanks to these eight event-focused apps. We break down the features and functionality of programs that should be installed on every face-to-face marketer's smartphone. more…

3. EXHIBITOR Magazine's 30th Annual Exhibit Design Awards
The 30th edition of our annual design competition honors a handful of the world's most beautiful booths, along with the "Best of 30 Years" winners, named by judges as the most exceptional exhibits from the past three decades. more…

2. How to Measure the Value of Trade Show Marketing
Follow these four steps outlined by Ed Jones, retired president of Constellation Communication Corp., to definitively prove the value of your face-to-face marketing program in a way that stakeholders will understand. more…

1. The Best of CES
Always wanted the inside scoop on the fabulous exhibitry and cool promotions on tap at the International Consumer Electronics Show, but never made the trek to Las Vegas? EXHIBITOR editor Travis Stanton walked some 40 miles of show-floor aisles, and highlights his 20 favorite exhibits in this online-only feature. more…


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