There is no shortage of ways for companies to incorporate eco-friendly elements into their exhibits. But having nearly every component of a 94-by-59-foot exhibit boast a Green quotient is undeniably remarkable. And accomplishing such a feat earned lavish praise from Exhibit Design Awards judges, who commended Volvo Group Colombia S.A.S. for its innovative use of environmentally safe materials and practices.
Volvo Group Colombia S.A.S.'s extensive use of recycled or recyclable materials and commitment to minimizing waste made its exhibit a model example of Green practices. Nature-inspired design elements added to the space's eco-minded vibe, while an array of living plants offered a punch of color and reinforced the Green theme.
To showcase its line of hybrid and electric buses and vans at the 2015 Feria Internacional de Transporte Corferias (Fitrans) show, Volvo Group Colombia tasked Deko Solutions
S.A.S. with designing a booth that reflected the brand's commitment to Green technology. So Oscar Acosta, Deko's president and CEO, started from the ground up – literally. The exhibit's floor comprised reused shipping pallets topped with laminate that didn't require chemical adhesives.
"The geometry of nature obeys organic lines," said Acosta of his inspiration for the booth's focal points, such as the rigged element that spanned nearly the entire length of the exhibit and was modeled after the shape of a bird's wing. Built using plywood sourced from certified sustainable forests (as was nearly every piece of wooden exhibitry, including the many planters of flowers and the in-booth cafe), the enveloping ribbed structure measured slightly more than 13 feet wide and 16 feet tall. Similarly, two large windows looking into a client meeting room were overlaid with wooden cutouts resembling the veins of a tree leaf.
When Fitrans ended, the laminated floor was donated to a local school, a philanthropic and eco-minded move that earned big points with judges, one of whom said, "When you take into account all the Green thought that went into this exhibit, it's really quite remarkable." E