WHAT'S HAPPENING NOW:
SUBSCRIBE TO MAGAZINE
Topics Magazine Find It EXHIBITORLIVE eTrak FastTrak CTSM Certification Awards News Advertise
Topics
Exhibits
& Experiences
Exhibit
Design
Exhibit
Design Awards
Green
Exhibiting
Rental
Exhibits
Exhibit
Graphics
RFPs & Booth
Management
Small
Booths
Fabric, Flooring
& More
Technology
Case
Studies
exhibitor q&a
Help!
biometric Technology
ILLUSTRATION: MARK FISHER
Q.
What are biometrics, and how are exhibitors using this technology in their programs?

A.
At its core, the term "biometrics" means detecting and measuring biological information in individuals, such as faces, heartbeats, irises, etc., as a way to track and identify them. Harnessing the power of computer technology, companies are using biometrics to monitor consumers with a host of devices that can read and record their faces, speech, fingerprints, retinas, etc.

With the biometrics industry still in its commercial and marketing infancy, most exhibitors have opted for highly traditional uses, perhaps by integrating fitness trackers (e.g., Fitbit) to record the number of steps attendees walked or the amount of calories consumed during an event. However, some cutting-edge companies have used products such as Intelligent Video to read attendees' emotional states and then project appropriate text-based responses to their emotions onto an in-booth screen. Bottom line: Biometrics are far from commonplace on the trade show floor. But with some serious creativity, the technology can be used as an attention-grabbing wow factor in your next exhibit.


— EXHIBITOR Staff
Help Wanted
Send your tough questions about exhibiting to Linda Armstrong, larmstrong@exhibitormagazine.com.

you might also like
 
Join the EXHIBITOR Community Search the Site
TOPICS
Measurement & Budgeting
Planning & Execution
Marketing & Promotion
Events & Venues
Personal & Career
Exhibits & Experiences
International Exhibiting
Resources for Rookies
Research & Resources
MAGAZINE
Subscribe Today!
Renew Subscription
Update Address
Newsletters
Advertise
FIND IT
Exhibit & Display Producers
Products & Services
Supplier to Supplier
All Companies
Compare
Jobs
Get Listed
EXHIBITORLIVE
Sessions
Certification
Exhibit Hall
Exhibit at the Show
Registration
ETRAK
Sessions
Certification
F.A.Q.
Registration
FASTTRAK
Locations
Certification
Registration
CERTIFICATION
The Program
Steps to Certification
Faculty and Staff
Enroll in CTSM
Submit Quiz Answers
My CTSM
AWARDS
Sizzle Awards
All-Star Awards
Exhibit Design Awards
Portable/Modular Awards
Corporate Event Awards
NEWS
Associations/Press
Awards
Company News
International
New Products
People
Shows & Events
Venues & Destinations
EXHIBITOR News
© Exhibitor Media Group | The Leader in Trade Show and Corporate Event Marketing Education 310 South Broadway, Suite 101, Rochester, MN 55904 | (507) 289-6556 | Need Help? Ask Scott