We asked 10 experts to share their views on large-scale multimedia installations.
"Many exhibitors focus on the visual element of their media, but don't forget sound. It can fill a space and turn heads even more effectively than video."
— Marcus Vahle, senior designer, Czarnowski Display Services Inc.
"Content is effective when it's created for the intended audience, space, and screen, not simply repurposed and blown up big."
— David Pott, managing director and principal, Ark Media Inc.
"Large-scale media displays alone can elevate any presentation. But match them with the proper customized content, and the results are unbeatable."
— Kevin Padden, director, meetings and communications strategies, Impact XM
"Choosing the right technology comes down to environment, desired image quality, ease of use, viewing distance, maintenance, and cost."
— Curtis Lingard, senior product manager, Christie Digital Systems USA Inc.
"Because the screens used in large-scale multimedia require at least 8K resolution, content often needs to be expertly manipulated to avoid blurring and distortion."
— James Klein, senior vice president of live production, George P. Johnson (a Project Inc. agency)
"Thanks to its dynamism and scalability, you can change your digital content to deliver various images and messages to almost any configuration of audiences."
— Diane Benson, CTSM, Americas exhibits leader, GE Healthcare
"With anything that is, by definition, big and imposing, it's critical to consider how it can be made as ignorable as it is interesting."
— Russell Reich, chief strategy officer, MC2
"Large-scale multimedia captures attention through storytelling that entertains, educates, and connects you to a brand message."
— Frank Ayala, vice president, design, Freddie Georges Production Group
"Allow enough time for sufficient testing. There's nothing worse than a giant blue screen of death to let the whole world know you didn't plan ahead."
— Sean Feehan, vice president, GWF Associates LLC
"Sometimes the creativity of large-scale multimedia is in what you don't see, like developing a brand-new mechanism to hold a 1.5-ton, 21-foot-high LED wall."
— Shawn Rockefeller, executive vice president, Global Experience Specialists Inc.