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ten by 10
Large-Scale Multimedia
We asked 10 experts to share their views on large-scale multimedia installations.
1
"Many exhibitors focus on the visual element of their media, but don't forget sound. It can fill a space and turn heads even more effectively than video."
— Marcus Vahle, senior designer, Czarnowski Display Services Inc.

2
"Content is effective when it's created for the intended audience, space, and screen, not simply repurposed and blown up big."
— David Pott, managing director and principal, Ark Media Inc.

3
"Large-scale media displays alone can elevate any presentation. But match them with the proper customized content, and the results are unbeatable."
— Kevin Padden, director, meetings and communications strategies, Impact XM

4
"Choosing the right technology comes down to environment, desired image quality, ease of use, viewing distance, maintenance, and cost."
— Curtis Lingard, senior product manager, Christie Digital Systems USA Inc.

5
"Because the screens used in large-scale multimedia require at least 8K resolution, content often needs to be expertly manipulated to avoid blurring and distortion."
— James Klein, senior vice president of live production, George P. Johnson (a Project Inc. agency)

6
"Thanks to its dynamism and scalability, you can change your digital content to deliver various images and messages to almost any configuration of audiences."
— Diane Benson, CTSM, Americas exhibits leader, GE Healthcare

7
"With anything that is, by definition, big and imposing, it's critical to consider how it can be made as ignorable as it is interesting."
— Russell Reich, chief strategy officer, MC2

8
"Large-scale multimedia captures attention through storytelling that entertains, educates, and connects you to a brand message."
— Frank Ayala, vice president, design, Freddie Georges Production Group

9
"Allow enough time for sufficient testing. There's nothing worse than a giant blue screen of death to let the whole world know you didn't plan ahead."
— Sean Feehan, vice president, GWF Associates LLC

10
"Sometimes the creativity of large-scale multimedia is in what you don't see, like developing a brand-new mechanism to hold a 1.5-ton, 21-foot-high LED wall."
— Shawn Rockefeller, executive vice president, Global Experience Specialists Inc.


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