We asked 10 experts to share their views and opinions on event-management software.
"As teams and technology evolve, it's clear that standardization across the industry continues to be one of the biggest challenges."
— Allison Saget, author of "The Event Marketing Handbook: Beyond Logistics & Planning"
"Using the software for the first time is often very time-consuming, but the true efficiencies really come into play when you use it for the same event over and over."
— Liz King, CEO, Liz King Events Inc.
"Software that is able to track all sales and presale conversations presents the most accurate return-on-investment picture for shows and events."
— Parth Mukherjee, head of marketing, Jifflenow
"Event-management software works best when leadership embraces the technology and allows its staff the time and effort to really learn and utilize the software to its full potential."
— Susie Wilson, vice president, sales and marketing, Expocad
"CEOs love metrics, and an event-management software's measurement dashboard can automatically supply spend history, inventory usage, and all lead data, providing the ability to forecast
for upcoming events."
— Gwen S. Hill, CTSM, senior vice president, business development, ExhibitForce.com Inc.
"Event-management software can personalize the entire event experience, from website and registration to agenda building and networking tools â?" which attendees are increasingly expecting."
— George Sirius, CEO, Eventsforce Solutions Ltd.
"For event managers who are not details people, the software does the work for them so they can focus on the big picture."
— Brandon Wiltshire, events and engagement specialist, University of Alberta
"Event-management software helps systematize tasks so the details don't get forgotten."
— Betsy Earle, CTSM, founder, Event Driven Solutions LLC
"Just like a gym membership, the value in this type of software comes from using it."
— Shane Eckel, owner, Seattle Software Corp.
"Getting buy-in for the software from people in an organization is the biggest challenge, because most have no idea what goes on in event production."
— Justin Panzer, CEO, Eventuosity LLC