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Adding a double deck to your space can be an efficient way to double your footprint, double your structure's sense of prominence, and double your booth's functionality. Creating height, a feeling of permanence, and oodles of space for a multitude of activities, these decks can also deliver more bang for the buck. For given the cost of additional concrete, it's usually cheaper to build up rather than out. So to help you imagine how a double deck might fit within your footprint and marketing parameters, here are six stunning examples that also double up on style and sophistication. By Linda Armstrong
PHOTO: Milne Studios
Inside-the-Box Design Exhibitor: Volvo Car Canada Ltd. Show: Canadian International Auto Show Design: Kubik Inc., Mississauga, ON, Canada, 877-252-2818, www.thinkubik.com
In Volvo Car Canada Ltd.'s exhibit, it was all about the automobiles. That's why even its double-deck conference space kept attendees' eyes on the vehicles. Designers enlisted 20-foot-long shipping containers with glass-panel walls to make sure the cars were within view at all times.
PHOTO: Padgett and Company Inc.
Optimal Viewing Platform Exhibitor: Doosan Machine Tools Co. Ltd. Show: International Manufacturing Technology Show Design: EDE Corp., Chicago, 773-585-5600, www.edecorp.com
Designed in part to give attendees a bird's-eye view of the 23 massive computer numerical control (CNC) machines spread across the exhibitor's 110-by-160-foot space, this double-deck structure boasted an open 80-foot span suitable for up to 30 people at a time.
PHOTO: Cole Group
Rounding Up Exhibitor: Behr Process Corp. Show: International Builders' Show Design: Skyline Exhibits, St. Paul, MN, 800-328-2725, www.skyline.com
For Behr Process Corp., its round double-deck structure (a turnkey rental from P.O.P. Exhibits Inc.) was the spoke around which five interactive stations revolved. While ground-level activities focused on Behr's paint and wood-care products, the second level provided a meeting space.
PHOTO: Bea Schulze Photography
Rooms at the Top Exhibitor: Syniverse Technologies LLC
Show: Mobile World Congress Design: Astound Group, Toronto, ON, Canada, 905-465-0474, www.astoundgroup.com
Telecommunications firm Syniverse Technologies LLC hoped to do a lot of talking in its stand at Mobile World Congress. So to provide suitable meeting spaces, designers
crafted a double-deck structure over roughly half of the floor plan that featured a lounge and multiple rooms.
PHOTO: Padgett and Company Inc.
Hub of Activity Exhibitor: Highmark TechSystems Show: Experiential Marketing Summit Design: Highmark TechSystems, Fort Wayne, IN, 260-483-0012, www.highmarktech.com
This structure by and for Highmark TechSystems served as a hub for everything from nail-painting activities to cooking challenges. Comprising the ExpoDeck double deck with Max multiwalls and a SuperMax canopy, the construction also offered seating for presentations.
PHOTO: Sacks Exhibits
Overhead Artillery Exhibitor: Sig Sauer Inc. Show: Shot Show Design: Sacks Exhibits, Andover, MA, 978-988-1100, www.sacksexhibits.com
The Shot Show is a go big or go home affair for Sig Sauer Inc. Not surprisingly, then, the firm opted for a 70-by-100-foot exhibit and a similarly sizeable upper deck. Running down the left third of the space, the assembly contributed ample space to meet with the show's firearm dealers.