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ten by 10
Fabric Exhibits
We asked 10 exhibiting experts to share their opinions on fabric architecture.
1
"Lighting and laser cutting are taking fabric architecture beyond the ubiquitous giant graphic canvas to a place that is more sculptural and textural."
— Hilary Howes, vice president, creative director, Encore Decor Inc.

2
"By introducing textures or printed graphics, fabric elements can mimic solid surfaces in application and effect."
— Allison Pocewicz, sales and marketing manager, Fabric Images Inc.

3
"More and more, fabric is being used as a stand-alone design element instead of just a vehicle for messaging."
— Katie McTammany, exhibit designer, Mirror Show Management Inc.

4
"Textiles have many unique properties. From the shimmer of silk to the warmth of velvet, fabric is extremely versatile."
—Kevin Trainor, design director, Condit Exhibits LLC

5
"The trend now is toward 4K printing technologies that enhance the color density of fabric graphics with smooth gradients and rich, vibrant hues across the spectrum."
— Andy Alstad, project manager, Showcraft Inc.

6
"Lightweight fabric architecture offers huge savings in drayage. And the ability to have a new fabric cover produced for an existing frame can make your aging booth look brand new."
— Ben Cornue, managing partner, Boomerang Exhibits

7
"Whether it's a custom logo or a hanging element, fabric can be a cost-effective way to turn a simple exhibit into a dynamic presence."
—Frank Verrilli, vice president, business development, Astound Group Inc.

8
"In recent years, large-format silicone-edge graphics have allowed us to produce expansive fabric walls without panels and seams."
Mike Bartley, president, Branded Area LLC

9
"I'd like to see fabric structures move away from four-sided square shapes and evolve into softer, more fluid lines."
Guy Genis, founder and CEO, Eventmakers

10
"We are seeing a greater variety of shapes and larger sizes of fabric elements as the ability to bend and mold aluminum frames has recently advanced."
Paul Conway, president, Nimlok NYC


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