We asked 10 exhibiting experts to share their opinions on fabric architecture.
"Lighting and laser cutting are taking fabric architecture beyond the ubiquitous giant graphic canvas to a place that is more sculptural and textural."
— Hilary Howes, vice president, creative director, Encore Decor Inc.
"By introducing textures or printed graphics, fabric elements can mimic solid surfaces in application and effect."
— Allison Pocewicz, sales and marketing manager, Fabric Images Inc.
"More and more, fabric is being used as a stand-alone design element instead of just a vehicle for messaging."
— Katie McTammany, exhibit designer, Mirror Show Management Inc.
"Textiles have many unique properties. From the shimmer of silk to the warmth of velvet, fabric is extremely versatile."
—Kevin Trainor, design director, Condit Exhibits LLC
"The trend now is toward 4K printing technologies that enhance the color density of fabric graphics with smooth gradients and rich, vibrant hues across the spectrum."
— Andy Alstad, project manager, Showcraft Inc.
"Lightweight fabric architecture offers huge savings in drayage. And the ability to have a new fabric cover produced for an existing frame can make your aging booth look brand new."
— Ben Cornue, managing partner, Boomerang Exhibits
"Whether it's a custom logo or a hanging element, fabric can be a cost-effective way to turn a simple exhibit into a dynamic presence."
—Frank Verrilli, vice president, business development, Astound Group Inc.
"In recent years, large-format silicone-edge graphics have allowed us to produce expansive fabric walls without panels and seams."
—Mike Bartley, president, Branded Area LLC
"I'd like to see fabric structures move away from four-sided square shapes and evolve into softer, more fluid lines."
— Guy Genis, founder and CEO, Eventmakers
"We are seeing a greater variety of shapes and larger sizes of fabric elements as the ability to bend and mold aluminum frames has recently advanced."
— Paul Conway, president, Nimlok NYC