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Rent Check
The word "rent" is often synonymous with "substandard," but it shouldn't be. After all, you can rent Rolex watches, Caribbean islands, Louis Vuitton handbags - even exceptional exhibits. Stunned? You won't be after you take this month's quiz and try to deduce which booths are rentals and which are custom builds. By Charles Pappas
PHOTOS: 1. Hill & Partners Inc.; 2., 7. Global Experience Specialists Inc. (GES); 3., 6. Access TCA Inc.; 4. ExpoMarketing Group LLC; 5. The Trade Group Inc.; 8. Derse Inc.; 9. Classic Exhibits Inc.

click your choice to see if you're right
 
1. Mixing a speakeasy-like environment with touches of Victorian architecture, such as ornate columns and crown molding, in its 600-square-foot booth, Cybereason Inc. created a pleasing contrast with the otherwise ultra-high-tech booths at Black Hat USA.
Custom
Rental

 
2. Velas Resorts' 20-by-30-foot double-deck booth at Imex America offered a vacation from the turbulence of the show floor with fabric graphics showcasing the vibrant colors of Mexico.
Custom
Rental

 
3. To convey how every individual knee is irregular, knee-replacement maker Conformis Inc. fashioned an equally irregularly shaped, 2,500-square- foot exhibit for the American Academy of Orthopedic Surgeons (AAOS) expo. The display-filled stand comprised walls of custom fabric graphics stretched on extruded aluminum frames.
Custom
Rental

 
4. Kaco New Energy Inc. was a shining star at Solar Power International with a 2,000-square-foot booth that included a perimeter-spanning rigged element, demo area, and message-enhancing accent lighting.
Custom
Rental

 
5. Inlay flooring underneath a ceiling element of multiple tensioned-fabric "sails" ranging in length from 40 to 60 feet drew attendees into Onkyo USA Corp.'s 3,000-square-foot booth at the Custom Electronic Design and Installation Association (CEDIA) show.
Custom
Rental

 
6. A first-time exhibitor at the American Society of Clinical Oncology (ASCO) show, Flatiron Health Inc. attracted guests with a 20-by-20-foot booth that included two backlit demo stations featuring a fabric surround shaded in its corporate colors of purple and blue.
Custom
Rental

 
7. For the International Council of Shopping Centers' Recon show, the city of Ontario, CA, built a 1,600-square-foot booth marked by lighted columns, meeting rooms for private gatherings, and a curved tensioned-fabric structure that incorporated multiple pieces of audiovisual equipment.
Custom
Rental

8. Moen Inc.'s 10-by-20-foot booth at the International Consumer Electronics Show (CES) showcased a hands-free, motion-activated faucet as well as a pair of functioning U by Moen showers that can be controlled by both a proprietary app and Amazon's Alexa.
Custom
Rental

9. At the National Apartment Association show, ForRent.com, a CoStar Realty Information Inc. brand, offered a 1,000-square-foot booth with a 16-foot-tall tower, a social-media counter with rotating tablet stands, and suspended extrusion canopies with frosted acrylic accent panels.
Custom
Rental

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