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Not unlike a living-room ensemble, an exhibit lounge speaks volumes about your brand. Sure, both types of spaces offer functional trappings, such as tables, seating, and the occasional accessory or table lamp. But they also relay your personality and aesthetic preferences, not to mention the amount of comfort you wish to offer visitors and the level of formality you expect. So to help you envision the type of lounge that best fits your brand values and exhibiting objectives, here are six surrounds that run the gamut from cozy and comfortable to beautiful and buttoned up. By Linda Armstrong
PHOTO: Exposures Unlimited
Wooden Change a Thing Exhibitor: Sagamore Development Co. Show: ReCon (International Council of Shopping Centers) Design: Acer Exhibits and Events, Havre de Grace, MD, 877-237-2237, www.acerexhibits.com
Real-estate firm Sagamore Development Co. wanted to highlight the opportunities available in the Port Covington area of Baltimore via a rustic yet contemporary space. As such, its lounge comprised mid-century chairs, restful leather sofas, and a reclaimed-wood bar.
PHOTO: Transmedia Inc.
Seeing Red Exhibitor: Munchkin Inc. Show: Kind and Jugend Design: Pinnacle Exhibits Inc., Hillsboro, OR, 503-844-4848, www.pinnacle-exhibits.com
This luscious red room for children's products provider Munchkin Inc. doubled as both a lounge and a cafe. While the space offered several sets of functional bistro tables and stools, O-shaped lounge chairs took center stage and fostered a vibe that kids would no doubt call "crazy cool."
PHOTO: Kadeco Sonnenschutzsysteme GmbH
Calm, Cool, and Protected Exhibitor: Kadeco Sonnenschutzsysteme GmbH Show: Heimtextil Design: Forum Your Brandbuilder GmbH, Krefeld, Germany, 49-2151-56789-0, www.yourbrandbuilder.de
At the Heimtextil show, the word of the day was "serene" for Kadeco Sonnenschutzsysteme GmbH, a provider of sun-protection systems. Positioned under one of Kadeco's awnings, the lounge featured rectangular stools, benches, and tables, all finished in slick, white materials.
PHOTO: EP&M International
Clean Scene Exhibitor: GE Power (a General Electric International Inc. company) Show: Windpower Design: EP&M International, Albany, NY, 518-433-0043, www.epmexhibits.com
Wind power is literally a breath of fresh air in today's carbon-filled world. Not surprisingly, then, this second-floor lounge at the Windpower show was the epitome of a clean environment, thanks to bright-white furnishings paired with a splash of sky-blue accents.
Salesforce.com Germany GmbH concocted the perfect marriage of color, form, and style for its booth at CeBit. The maroon, yellow, and gray seating offered plush places to talk shop, while bold carpet featuring dramatic hues and an energetic pattern lured attendees to the space.
DBS Bank Ltd.'s lounge incorporated a power play of shape and color. The space offered pentagon-shaped stools in matte red and black alongside glossy, circular options. Paired with round tables, the seating rested on white flooring inset with a Plexiglas-topped faux-turf path.