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best of 2018
The Best of 2018
A new year is upon us, and 2019 is sure to be filled with an exciting mix of challenges and opportunities. But before you plunge ahead and start checking items off your to-do list, reflect on the year that was and revisit the case studies, profiles, how-to guides, and columns that generated the most traffic on EXHIBITOR's website in 2018.

15. Techno-Files: Part One
New technologies are transforming the way you exhibit and connect with attendees. This first installment of a two-part series examines three technologies that we predict will make an indelible impact on the exhibition industry. more…

 
14. Inside Intel's Award-Winning Program
Intel Corp.'s Victor Torregroza offers a glimpse inside his company's successful string of exhibits at the International Consumer Electronics Show (CES) – and shares his advice for exhibitors looking to create immersive, memorable, sharable experiences. more…

 
13. Social Work
According to data from our 2018 Social Media Marketing Survey, the value and importance of social-media platforms continue to alter the face-to-face marketing landscape. more…

 
12. Strategic Lighting: How to Outshine the Competition
Many exhibitors are still in the dark about lighting's many uses. This down-and-dirty primer from a pair of lighting experts outlines four common ways that illumination can benefit exhibitors and provides tips to transform dark, invisible voids into alluring attractions. more…

 
11. Buzz-Worthy Marketing
The Bumble app creates a Corporate Event Award-winning brick-and-mortar experience that churns out 400,000 direct impressions and 200 million media impressions, sweet results that were 60 and 100 percent above goal, respectively. more…

 
10. Material World
Candy Adams explains how material-handling fees are calculated and shares her cost-cutting tips to help keep drayage from draining your budget. more…

 
9. Economic Outlook
According to the results of our Economic Outlook Survey, which gauged the opinions, expectations, and experiences of more than 400 exhibit and event professionals, 2018 is likely to be slightly better than last year in terms of show schedules and budget allocations. more…

 
8. Extreme Makeover: Technology Edition
Beth Clark transforms an off-brand exhibit program into an engaging, high-tech experience for CenturyLink Inc., thereby increasing leads by 132 percent – and nabbing herself an All-Star Award in the process. more…

 
7. Always be Prepared
Planning for a trade show calamity needn't be a fiasco unto itself – if you follow a few basic steps. Candy Adams stands at the ready to show you how it's done. more…

 
6. Beefing up Booth Traffic
An audience-savvy exhibit design and in-booth activity helps Zoetis Inc. capture showgoers' attention and best its booth-traffic goal by 240 percent. more…

 
5. EXHIBITOR Magazine's 32nd Annual Exhibit Design Awards
The 32nd edition of our annual design competition honors 15 of the world's most beautiful booths, all of which were chosen by a panel of multidisciplinary design experts and professionals. more…

 
4. Deceptive Marketing
Attivo Networks Inc. takes a bold new approach to exhibiting by deceiving attendees, ultimately netting seven times as many leads as it had the previous year. more…

 
3. EXHIBITOR Magazine's 5th Annual Portable/Modular Awards
Portable, modular, and system exhibits have moved out of the shadows and into the spotlight. In the fifth iteration of our annual Portable/Modular Awards competition, EXHIBITOR recognizes 12 of these exhibits crafted from truly innovative components. more…

 
2. EXHIBITOR Magazine's 32nd Annual Salary Survey
For 32 years, EXHIBITOR's Salary Survey has reported on the state of exhibit and event professionals' compensation. So what does the latest annual survey tell us? Salaries and bonuses are up, but total take-home pay is barely keeping pace with inflation. more…

 
1. The Best of CES
The 2018 International Consumer Electronics Show featured 2.75 million square feet of show-floor space and more than 3,900 exhibits. EXHIBITOR editor Travis Stanton viewed every one of them and arrived at this list of the 20 most impressive stands. more…

 



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