We asked 10 experts to share their views and opinions on mobile marketing.
"Even in the digital age, people still have a desire for real-world experiences. Road shows create an opportunity to connect with consumers and humanize a brand."
— Stafford Warneke, director of mobile operations, Switch
"The chief advantage of road shows, and the only one anyone gives two shakes about, is that they offer the best return on investment of any marketing element."
— Travis LeFever, vice president, sales and marketing, Spevco Inc.
"The driving force behind much of mobile marketing is the fast setup of a very large space in a short amount of time."
— Fred Gerling, president, Gerling and Associates Inc.
"Road shows give you flexibility. You can adjust targeted demographics, schedules, and venues as you go."
— Dwayne Virag, creative director and client relations, Defined Designs
"Digital marketing creates the initial excitement, but it's the experience of touching and learning – especially with big-ticket items – that delivers the sale."
— Traci Hynes, chief operating officer, Mobile X Events LLC
"Research has consistently shown that road shows and other experiential efforts elevate brand perception and influence purchasing behavior."
— Paul Sosemen, founder and CEO, Department Zero Inc.
"Road shows bring an interactive, immersive experience to the people, building the brand and adding value to the product."
— Eymie Labbé, chief marketing and communications officer, Loki Box Design
"The right type of vehicle can rival a large-scale trade show exhibit, but with much more flexibility."
— Harry Kurtz, president and CEO, Triune Specialty Trailers
"No matter how much you plan, Mother Nature usually controls your destiny. Weather is the single largest hurdle for outdoor road shows."
— David Fee, division president, MC², an MCH company
"When mobile units are deployed by companies savvy enough to recognize cross-functionality, their costs can often be shared across the organization."
— Tom Harper, vice president, sales, marketing, and business development, Kentucky Trailer Specialty Vehicles