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Category: Experiential Exhibit Exhibitor: Preciosa – Lustry a.s Design: Vasku & Klug OG, Vienna, 43-699-11-726595, www.vasku-klug.com Fabrication: Standout System Standbau GmbH, Salzburg, Austria, 43-662-930-40-0, www.standout.eu Show: Euroluce, 2017 Budget: $250,000 – $499,000 Size: 69-by-53 feet

PHOTOS: Vasku & Klug OG
The Shining
Chandeliers are the ultimate stop sign, arresting attention and captivating passersby. Preciosa – Lustry a.s., a chandelier maker for nearly 300 years, relied on the power of these ornate fixtures to dazzle attendees at Euroluce 2017. Working with Vasku & Klug OG, the company placed 15 different chandeliers throughout its booth. While the lights ranged from gorgeous traditional fixtures with upward-swooping branches to others that looked like experiments in geometry, they were just the visual hors d'oeuvres to the entree of two incandescent artworks that formed a spectacular experience of glamour and luxury. "We faced immense time pressures to design and build what was really an elaborate and complex work of art," said Andreas Klug, creative director of Vasku & Klug.
Glow and Behold
As large as satellites and as delicate as Fabergé eggs, the Crystal Biosphere and Crystal Tree were the centerpieces of Preciosa – Lustry a.s.'s spellbinding exhibit. Made of 4,000 and 8,000 pieces, respectively, both chandeliers were strung by hand with pieces of crystal glass made to look like leaves, angels, raindrops, and other ornamental designs. The colossal fixtures had a supporting cast of 15 additional chandeliers that fostered a transportive experience for attendees.
Suspended from a truss almost 20 feet above the floor, the Crystal Biosphere hung with the grace of a ballerina frozen in midair. Nearly 16 feet in diameter and set over a wood-framed garden of grasses and moss, the chandelier was strung with 4,000 pieces of crystal, a shimmering blend of stylized leaves, angels, and raindrops.

If the Crystal Biosphere was a star, then the Crystal Tree was a supernova. Weighing more than 4.5 tons, the Crystal Tree was assembled by a crew of six who required five days working around the clock to attach in excess of 8,000 crystals to the massive 9.8-by-26.2-foot fixture. Like its counterpart, the Crystal Tree mixed in foliage via a strip of moss that formed a flame of cascading green among the permafrost-white crystals. "Yes, these are beautiful products, but the manner in which they were presented allowed them to shine in the best possible light," said one Exhibit Design Awards judge. With illumination that was as much witchcraft as wattage, Preciosa drew in hundreds with singular fixtures few could hold a candle to. E


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