WHAT'S HAPPENING NOW:
SUBSCRIBE TO MAGAZINE
Topics Magazine Find It EXHIBITORLIVE eTrak FastTrak CTSM Certification Awards News Advertise
Topics
Exhibits
& Experiences
Exhibit
Design
Exhibit
Design Awards
Green
Exhibiting
Rental
Exhibits
Exhibit
Graphics
RFPs & Booth
Management
Small
Booths
Fabric, Flooring
& More
Technology
Case
Studies
design awards
bronze award
Category: Use of Storytelling Exhibitor: Constellium Design/Fabrication: Meplan GmbH, Munich, Germany, 49-89-540-267-980, www.meplan.com Show: Aluminium, 2018 Budget: $150,000 – $249,000 Size: 40-by-60 feet

PHOTOS: Lorth Gessler Mittelstaedt GmbH
Metal Fabrication
Constellium, a manufacturer of aluminum products used in aircraft, automobiles, packaging, and more, was determined to feature nearly 50 products in its 40-by-60-foot island at Aluminium 2018 in Düsseldorf, Germany. That volume of wares in such a tight space would by itself require decluttering guidance from the likes of Marie Kondo. However, marketers also wanted to include conference rooms, a kitchen, an office, and a storage area all while avoiding a second floor due to budget restrictions and venue regulations. Working with Munich-based exhibit house Meplan GmbH, Constellium designed an inviting, airy cityscape that depicted myriad ways aluminum is used in everyday life.
Aluminum Aperitif
For an evening cocktail party, Constellium transformed its booth into the streets of Paris by dimming the lights of its cityscape and accenting the foliage with a soft glow. A live band, street performers, and a crepe cart provided visitors with entertainment and refreshment.
To maximize every inch of real estate, Constellium opted for three asymmetrical pentagon enclosures along the sides and rear of the exhibit to house conference and office spaces, the kitchen, and the storage area. The unorthodox shapes created ample surface areas for city-inspired graphics and creative product displays. For example, one facade featured a graphic of a beverage cart. Shelving that appeared to jut out from the cart offered various beverages in the company's aluminum cans. On another surface, an aluminum car door that could be opened and closed was affixed to a life-size automobile graphic. "The concept is perfect because it shows all our products in different applications around the city," said Paul Warton, president of Constellium's automotive structures and industry business unit.

Incorporating the product displays into the walls opened the floor for broad boulevards with trees and signposts that furthered the metropolitan theme. Exhibit Design Awards judges were enthralled with the creative design. "So many designers would have failed and crafted an ugly display with no visual interest," one judge said. Constellium, on the other hand, made it look like a walk in the park. E


you might also like
 
Join the EXHIBITOR Community Search the Site
TOPICS
Measurement & Budgeting
Planning & Execution
Marketing & Promotion
Events & Venues
Personal & Career
Exhibits & Experiences
International Exhibiting
Resources for Rookies
Research & Resources
MAGAZINE
Subscribe Today!
Renew Subscription
Update Address
Newsletters
Advertise
FIND IT
Exhibit & Display Producers
Products & Services
Supplier to Supplier
All Companies
Compare
Jobs
Get Listed
EXHIBITORLIVE
Sessions
Certification
Exhibit Hall
Exhibit at the Show
Registration
ETRAK
Sessions
Certification
F.A.Q.
Registration
FASTTRAK
Locations
Certification
Registration
CERTIFICATION
The Program
Steps to Certification
Faculty and Staff
Enroll in CTSM
Submit Quiz Answers
My CTSM
AWARDS
Sizzle Awards
All-Star Awards
Exhibit Design Awards
Portable/Modular Awards
Corporate Event Awards
NEWS
Associations/Press
Awards
Company News
International
New Products
People
Shows & Events
Venues & Destinations
EXHIBITOR News
© Exhibitor Media Group | The Leader in Trade Show and Corporate Event Marketing Education 310 South Broadway, Suite 101, Rochester, MN 55904 | (507) 289-6556 | Need Help? Ask Scott