WHAT'S HAPPENING NOW:
SUBSCRIBE TO MAGAZINE
Topics Magazine Find It EXHIBITORLIVE eTrak FastTrak CTSM Certification Awards News Advertise
Topics
Exhibits
& Experiences
Exhibit
Design
Exhibit
Design Awards
Green
Exhibiting
Rental
Exhibits
Exhibit
Graphics
RFPs & Booth
Management
Small
Booths
Fabric, Flooring
& More
Technology
Case
Studies
design awards
bronze award
Category: Small Booth Exhibitor: Campbell Soup Co. Design/Fabrication: Maverick Exhibits, Brampton, ON, Canada, 416-400-8372, www.maverickexhibits.com Show: Gourmet Food and Wine Show, 2016 Budget: $40,000 – $79,000 Size: 10-by-20 feet

PHOTOS: Van Valkenburg Communications
Mmm, Mmm, Good
How do you imbue a trade show exhibit with the simple, natural goodness of soup? If you're the Campbell Soup Co., you throw out all the bells and whistles and focus on those two core descriptors: simple and natural. Thanks to designers at Maverick Exhibits, that's exactly what the 150-year-old firm did to serve up its award-winning booth for the Gourmet Food and Wine Show.
Souper Natural
Armed with less than $79,000 and a humble 10-by-20-foot space, the Campbell Soup Co. stirred up an aromatic product-sampling stand offering piping-hot soup and displaying hundreds of live basil plants.
Campbell hoped to promote its Everyday Gourmet brand via a product-sampling experience. Thus, designers whipped up a deliciously satisfying stand that not only demonstrated the brand's slogan, "Elevate Your Everyday," but also presented an image that was as bold and portable as a container of Campbell's Thai Tomato Coconut blend.

Hailed by one Exhibit Design Awards judge as "the perfect embodiment of the Campbell's tagline," the exhibit paired a cafeteria-style sampling counter on one end and an enclosed food-prep and storage area on the other. But it was the aromatic detail that provided the booth's irresistible allure: hundreds of live basil plants covering the front wall and the area behind the service counter. "Attendees caught the booth's aroma aisles away and were lured to the counter," said Michael Costello, principal at Maverick Exhibits.

Staffers at the counter dished out samples of Tomato Basil Bisque, Thai Tomato Coconut, and Golden Butternut Squash, each variety of which was also featured in the wall-based displays. Designers integrated sample boxes within the basil plants and branded the product showcases with the Everyday Gourmet logo and slogan. In addition, the soup-sampling options were listed on a menu board positioned at one side of the 15-foot-long service counter. Perfectly seasoned with a dash of white subway tiles and topped with a decorative pergola ceiling, the Campbell's booth was both simple and savory. E


you might also like
courses

FIND IT - MARKETPLACE
Rental
Orbus Exhibit & Display Group
Carpet
Xpert Trade Show Carpet
Lead Retrieval
ExhibitForce
Audiovisual Equipment
ABCOMRENTS
>> More Products
 
Join the EXHIBITOR Community Search the Site
TOPICS
Measurement & Budgeting
Planning & Execution
Marketing & Promotion
Events & Venues
Personal & Career
Exhibits & Experiences
International Exhibiting
Resources for Rookies
Research & Resources
MAGAZINE
Subscribe Today!
Renew Subscription
Update Address
Newsletters
Advertise
FIND IT
Exhibit & Display Producers
Products & Services
Supplier to Supplier
All Companies
Compare
Jobs
Get Listed
EXHIBITORLIVE
Sessions
Certification
Exhibit Hall
Exhibit at the Show
Registration
ETRAK
Sessions
Certification
F.A.Q.
Registration
FASTTRAK
Locations
Certification
Registration
CERTIFICATION
The Program
Steps to Certification
Faculty and Staff
Enroll in CTSM
Submit Quiz Answers
My CTSM
AWARDS
Sizzle Awards
All-Star Awards
Exhibit Design Awards
Portable/Modular Awards
Corporate Event Awards
NEWS
Associations/Press
Awards
Company News
International
New Products
People
Shows & Events
Venues & Destinations
EXHIBITOR News
© Exhibitor Media Group | The Leader in Trade Show and Corporate Event Marketing Education 310 South Broadway, Suite 101, Rochester, MN 55904 | (507) 289-6556 | Need Help? Ask Scott