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Keynote Addresses
We asked 10 experts to share their views and opinions on keynotes and keynote speakers.
1
"One of the biggest changes in keynotes over the years has been fewer widely recognized speakers in a given industry and more celebrities."
Jerrie Williams, president, J Williams Agency LLC

2
"If keynote speakers are engaging and informative, attendees feel inspired, knowledgeable, and eager to learn more."
Rod Alberts, executive director, North American International Auto Show

3
"Speakers don't need to come from your industry. It's more important that their content and energy inspire attendees."
Benjamin Bothun, senior director, marketing, Impact XM

4
"We vet keynote speakers through several sources: speaking footage, their books, Fortune 1000 testimonials, and recommendations from reputable speakers bureaus."
Kyle Crocco, content marketing coordinator, Big Speak Inc.

5
"An effective keynote teaches a relevant lesson to the audience and creates the impetus for people to act."
Ben Baker, founder, Your Brand Marketing Inc.

6
"TED talks have greatly influenced keynotes. We now see more focused topics with personal experiences at the forefront."
Jamie Zavoral-Brown, director of business development, North America, Bray Leino Events

7
"As face-to-face brand experiences move higher up the marketing priority chain, keynote sessions have become more strategic and more entertaining, with top-of-the-line live production."
Erica Wiggins, director of marketing, George P. Johnson (a Project Worldwide agency)

8
"Speakers that are familiar with the audience's industry but do not work within it will most likely inspire new thinking."
Canesha Appleton, speaker relations manager, A-Speakers Inc.

9
"An ideal keynote underscores the theme of the event and helps attendees understand the importance of the sessions they'll be experiencing."
Mike Hamilton, president, Get Synchronicity

10
"Keynotes at CES have moved toward a storytelling approach that has proven to be a winning formula."
Kara Dickerson, vice president, strategic partnerships and conferences, Consumer Technology Association


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